Type resources for designers and brand owners
Brand Day London: Greenpeace and Lovers show how branding can inspire positive change.
Lovers and Greenpeace talk through their campaign, End Ocean Plastics which aims to drive awareness of ocean pollution and drive urgent change.
Read our eBook: The making of a modern brand
Maintaining good brand health and a strong visual identity is essential to developing trust with your customers. It also requires constant focus and a willingness to adapt and experiment on the fly. We’ve highlighted areas you can’t ignore if you want to deliver the experience consumers expect.
Read our eBook: Always read the fine print.
This ebook takes a look at the evolution of font design to illustrate why today’s brands need fonts optimized for the customer experience. The eBook gives examples of how new fonts are created (and old favorites are reimagined) to handle the demands of modern technology, so you can ensure the font you choose for your brand won’t let you down.
eBook: Your type
From the cursive script taught in first grade to the bubble type that filled teenage diaries to the decorative name style that adorned your favorite band T-shirt, type has and always will be a fundamental part of our self-expression. In this eBook, you’ll learn more about the differences between choosing custom, modified, and library fonts, and how foundries and agencies can work together on your behalf.
Read our ebook: 5 type trends for brands to consider in 2020
Trends in type design are often an indicator of broader shifts in brand strategy. Through conversations with designers and creative leaders, as well our Monotype Studio team, we have identified five trends for brands to consider as they build their visual identities in the next year and beyond.
Read our eBook: Five font factors to consider for the financial services sector.
Companies in the financial services sector must keep pace with shifts in consumer behavior and expectations. Our latest eBook outlines five ways fonts can help.
Read our eBook: Change is the only constant
The decision to update your brand is rife with uncertainty, especially in our fast-paced, ever-evolving modern world. When is the right time? Is there a right time? Can you truly update for the future, or will you always feel two steps behind?
Read our eBook: How to win the in-car technology race
Building in-car technology that offers a balance of information and entertainment is critical for today’s auto suppliers. Drivers expect car HMIs that are on par with their smartphone screens. Our new ebook highlights areas you can’t ignore if you want to deliver a seamless experience.
The State of AI in the creative industry: from Watson to WhatTheFont.
Creativity is often seen as a uniquely human quality that can’t be replicated by a machine, but AI may actually have a role to play in the creative process.
Q&A: Alex Mecklenburg talks innovation ahead of Brand Day London.
Ahead of her keynote at Brand Day London, we caught up with Alex Mecklenburg to talk branding, innovation and customer experience.
Brand Day London: driving innovation with user-generated content at NH Hotel Group.
Olapic and client NH Hotel Group tell the story of the hotel chain’s journey to bring customers into their marketing by leveraging user-generated content.
Holograms for home: how Wayfair is using augmented reality to transform the shopping experience.
Companies like Wayfair are proving that augmented reality can serve as a useful touchpoint and enhance online shopping.
How type helps you rebrand for the future.
Modern rebrands are about more than just updating your visual identity. See how fonts help rebranding companies meet their customers’ expanding expectations.
Brand Day London: how Strichpunkt redesigned Audi for 2025.
Design agency Strichpunkt talks through the unorthodox approach to their award-winning redesign of Audi at Brand Day London.
A Recap of Adobe MAX 2019
Last week, thousands of designers, producers, and creatives descended upon Los Angeles for Adobe MAX, which brings together the creative community for hands-on workshops, inspirational keynotes, and updates on the latest in technology.
Marketing in the age of authenticity.
Monotype’s VP of Marketing, Alice Palmer, spoke at AMA Marketing Week Live about the role of persona-based marketing in building a customer-centric experience.
Six myths about text in augmented and virtual reality.
We’ve compiled six common myths around the role of text in augmented and virtual environments and reasons why these challenges don’t hold true.
Good Type part 10: Good type can stretch.
Choosing a typeface to represent a brand’s voice isn’t an easy decision, and it becomes more complicated when companies have to factor in the future. Type offers brands an immense amount of value, but it needs to be able to stretch.