Type resources for designers and brand owners
Good Type part 9: Good type has secrets.
Much like people, typefaces are multifaceted. They can be practical and straightforward, or they can be expressive and full of contrast, depending on how they’re used. Making the most of a typeface means knowing how to unlock its secrets.
How do you choose a typeface when you’re the world’s biggest font foundry?
Monotype’s brand refresh needed to achieve the same consistency of communication that it champions for its customers. But what’s the answer when you’re a type foundry with literally tens of thousands of fonts to choose from, and multiple products and services to design for?
Behind the font: The challenges of going it alone.
Typeface design is a mysterious business. While most people are acquainted with the dropdown menu in Word or a website like MyFonts, not everyone realizes there’s a host of independent designers and foundries all quietly making their contribution to visual culture.
Good Type part 8: The Devil in the Details.
Just as a torn seam or a missing button would spoil the effect of a perfectly tailored suit, so too can the details of a typeface put readers off.
Good Type part 7: Good type is a global traveler.
Today’s brands need to speak a wide range of languages. This installment of Good Type examines the different ways type can take your message across the globe.
Talking creative collaboration with UK Type Director Tom Foley.
UK Type Director Tom Foley discusses how today’s brands can deliver stunning, impactful creative work—if they can get everyone on the same page.
The City of Lights hosted its first Brand Day.
On February 21, hundreds of creatives and brand managers came together to hear from some of today’s most influential groups in France and internationally.
Good Type part 6: Good type is a team player.
Pairing typefaces is one of the more challenging tasks a typographer faces. This installment of Good Type examines the different ways designers can pair fonts.
Is the text on your website ADA accessible? Part three: Live text.
In this three-part series, we’ll show you how fonts can help your website follow the standards established by the Americans with Disabilities Act.
Is the text on your website ADA accessible? Part two: Contrast.
In this three-part series, we’ll show you how fonts can help your website follow the standards established by the Americans with Disabilities Act.
Typography Dilemma: Choosing Custom, Modified, or Library Type.
Choosing the right typeface can be a daunting task for any brand. We explored this topic in greater detail during a panel discussion at this year’s Adobe MAX.
Brand Talks recap: How Domino’s and Walmart are building customer-first brands.
Brand Talks on the Terrace explored different ways to achieve customer-centricity with Domino’s and Walmart.
OpenType walkthrough: How to use figure styles in Illustrator.
When designing with type, the use of numbers can take a layout from good to great. Here’s how to use them to the best of their ability.
Making sense of GDPR: data transparency, privacy and the future of digital marketing.
The conversation around individual data rights is accelerating. Learn about our approach to privacy guidelines and how brands can use them to their advantage.
Meet Tom Foley, newest member of the Monotype Studio Team.
We’d like to introduce the newest member of the Monotype team, Tom Foley. As Creative Type Director, Tom will lead the Studio team in London.
Brand Talks Berlin 2018: When the interaction is the product.
Two Brand Talks presenters discuss the importance of creating conversation with customers, and how fonts help build connections across platforms.
Brand Talks: Creating Connections. What does it mean to be believable?
Actions speak louder than words. But for marketers trying to form genuine, lasting relationships with their customers, embodying that ideal is complicated.
Good Type, part 3: Good type reads to you.
Conveying a clear message means using a typeface that’s effortless to read. This installment of the Good Type series examines which factors affect readability.