Resources

With great digital presence comes the great responsibility of protecting your digital assets. Fonts stand bravely at the frontlines of your organization’s brand, valiantly broadcasting its values at every touchpoint. Therein lies the question - how does a brand protect its fonts so the fonts can speak for the brand?

If you want to go fast, go alone; if you want to go far, go together. Accompanying you on your company’s branding journey, this guide is designed to support you as you decide which path to take when it comes to font license acquisition.

Without a doubt, it is always best practice to read every word of any contract before signing. Yet, life is short and leaving legal reading to the legal team is understandably tempting. But End User License Agreements (EULAs) are actually very straight forward, particularly if you are looking out for certain terms.

What is the difference between a Company Desktop License and a, well, regular Desktop License? When it comes to font licensing, when does it make sense to join the cloud crowd? Let’s (type)face it, making licensing decisions can feel dicey, that is, unless you have a board game-themed infographic guiding you through the process.

Design choices might seem superficial — but clear, engaging brand systems deliver significant impact for small businesses. A strong visual identity can give you an advantage by telling a clear story about your products or services and convincing customers to convert. Ultimately, effective design delivered consistently across key touchpoints can help you:

Let’s look at some common font issues you might have already come across, and how Monotype Fonts can help you resolve them.

There’s something empowering about being a problem-solver. In the case of fonts, that often means being the one to resolve font license gaps.

Usually, if it ain’t broken, don’t fix it. But when it comes to vessels carrying precious cargo, be they vehicles, bodies or fonts, maintenance checks are imperative for avoiding a crash. We usually get a clear signal when something isn't right. With a car, you might have a "check engine” light, while aches and pains tell us when something’s not right with our bodies, but with fonts, its not always obvious when something’s wrong. Unless you know where to look, that is... 

From servers to desktop, this licensing lexicon covers terminology related to font licensing. While these definitions are applicable to licensing fonts in general, all examples given are related to Monotype font licenses specifically. Always refer to the relevant EULA to understand more accurate definitions for a software license.