Resources.
As an IP attorney at a font company, I get a very specific set of reactions when I explain my job. The first is usually some version of: “You need a license for fonts?” The other is usually asking what my favorite font is (shoutout ITC Benguiat®).
By Tim Costello, Chief IP Counsel at Monotype
Supporting iconic global brands, Kenvue worked with Monotype to bring structure, compliance, and clarity to a complex, decentralized font ecosystem.
Web font performance depends on efficient implementation. Combined with ongoing monitoring and optimization tools, these 10 best practices improve load times, user experience, and brand consistency.
Creating a new brand, or evolving an established one, is never simple. Every decision shapes perception in the market, influences operational efficiency, and determines how consistently a brand shows up across hundreds or even thousands of touchpoints.
By Phil Carey-Bergren, Vice President of Global Licensing and Strategy at Monotype
We’ve seen a number of questions from the press and the game developer community about how Monotype licenses fonts for the gaming industry. We want to provide context for how some recent updates fit within Monotype’s broader licensing approach.
This is a clarification of how our products are intended to be used and how we support creators at different stages of growth.
Take the introduction of the first iPhone in 2007. Some people bought it right away, no fear, “I’ll take two, thank you very much.” According to the adoption curve (a.k.a. the diffusion of innovations theory), these “first in line” types are known as the adventurous, young, well-educated “early adopters.”
Having a basic understanding of what copyright law means for typeface design and font software is essential for all who work with type.
Efficient creative operations is the glue that holds top marketing, design, and production teams together. In the fast-paced world of creative work, every minute counts, and inefficiencies lead to costly delays. In fact, 51% of marketers report that last-minute revisions and numerous rounds of changes are a major source of delays in delivering creative projects. Managing large volumes of fonts, licenses, assets, and workflows can overwhelm even the best teams. Without a streamlined system, time is wasted searching for resources, duplicating efforts, or fixing errors. Creative operations solves this by centralizing font management, asset organization, and license tracking into one strategic, disciplined workflow. This boosts productivity, reduces inefficiencies, and lets teams focus on high-quality work instead of administrative tasks.
Read on for tips to optimize efficiency in your creative operations.
Font and creative asset licensing myths can seduce even the most sensible of creative teams. That’s because when we humans don’t understand something…well, if it’s complicated, we tend to oversimplify it…and/or ignore it.
Or fill we fill in the blanks using our own “logic.”
Or take someone else’s word for it, without questioning their expertise.
All of which makes us as susceptible to myths as we are to Ryan Gosling’s ravishing good looks and charm.
That’s right, whether made up in your noggin, or handed down from your beloved team members, you ain’t got enough time nor money to pay for any End User License Agreement (EULA) drama! We’re gonna debunk five foolish font and creative asset licensing myths once and for all and transform you into the best font and creative asset licensing critical-thinker ever!