Tag: Helvetica Now4 articles
Helvetica® is perhaps the best-known typeface of all time, inspiring designers across multiple generations and around the world. Recently, Monotype’s Studio team released Helvetica® Now, a reimagination available in three optical sizes - Micro, Text, and Display. Every character has been redrawn and refit; with a variety of useful alternatives added.
During the recent launch of Helvetica® Now at Monotype’s New York City office, Charles Nix, Type Director at Monotype presented the process for redesigning this truly iconic typeface.
For many, Helvetica is the epitome of neutrality. It's known for being the blank page or the empty vessel; the typeface that stands back and lets others do the talking. As such, Helvetica has been enormously successful in corporate branding—think companies like American Apparel, Knoll and Muji, both of which have built their visual identities around Helvetica.