May 24th @ 1PM BST, May 25th @ 1PM EST 1hr.
Webinar: The science behind the emotional impact of type.
Can fonts influence our response to taglines and slogans? Can they encourage us to perceive a company logo in a more positive way? Do they really build trust between brands and consumers?
Monotype partnered with applied neuroscience company Neurons to put our deepest held beliefs to the test to discover if different typefaces really do affect our emotional state. Join our webinar to hear about the research and learn:
how fonts drive experiences, associations and feelings
the effectiveness of different typefaces in different situations
the subconscious, emotional impact of type