Font Legibility

Mobile or bust: Why forward-thinking retailers are prioritizing the mobile experience

Retail customers are scattered across a wide range of touchpoints and react with them all interchangeably. However, they're all linked through the mobile experience.

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Prioritizing the mobile experience.

Retail customers are scattered across a wide range of touchpoints and react with them all interchangeably. However, they're all linked through the mobile experience.

Ruqah

In this feature from the Recorder, issue 2, we speak to the Swiss designer about how his natural aversion to authority has played a role in his approach, and how his work aims to break the boredom of everyday design.

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Ruq’ah - the new style.

In this feature from the Recorder, issue 2, we speak to the Swiss designer about how his natural aversion to authority has played a role in his approach, and how his work aims to break the boredom of everyday design.

ARVR_Hero

Setting text in augmented and virtual reality presents new design challenges. Learn about six fonts that can enhance your AR/VR creations.

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Fonts to fit your augmented and virtual reality designs.

Setting text in augmented and virtual reality presents new design challenges. Learn about six fonts that can enhance your AR/VR creations.

California

Tom Rickner, veteran type designer, shares his personal role in the beginnings of type’s most exciting development in decades.

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Part 1: from TrueType GX to Variable Fonts.

Tom Rickner, veteran type designer, shares his personal role in the beginnings of type’s most exciting development in decades.

Font For Cars

Absorbing information quickly is more than a convenience at 60mph. Fonts for cars must emit visual appeal and brand consistency, while being exceptionally legible and readable at a glance. This collection illustrates a sampling of typefaces that can be read easily to help keep drivers’ eyes where they belong — on the road.

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Fonts for Cars

Absorbing information quickly is more than a convenience at 60mph. Fonts for cars must emit visual appeal and brand consistency, while being exceptionally legible and readable at a glance. This collection illustrates a sampling of typefaces that can be read easily to help keep drivers’ eyes where they belong — on the road.

How financial institutions can build trust in an era of relentless scams

In an industry where scams are commonplace and no brand is immune, trust is fragile. So, how can financial institutions build it, and build it to last?

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How financial institutions can build trust.

In an industry where scams are commonplace and no brand is immune, trust is fragile. So, how can financial institutions build it, and build it to last?

better-in-car-experience-listing

Consumers are increasingly demanding connectivity in their vehicles, and are prioritizing in-car technology that enhances the driving experience.

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Better in-car experience.

Consumers are increasingly demanding connectivity in their vehicles, and are prioritizing in-car technology that enhances the driving experience.

Font purchasing habits survey, 2019 edition.

How much are designers willing to pay for high-quality fonts? Are variable fonts ready for showtime? These are among the mysteries this annual survey seeks to unravel.

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2019 Font Purchasing Habits Survey.

How much are designers willing to pay for high-quality fonts? Are variable fonts ready for showtime? These are among the mysteries this annual survey seeks to unravel.

Be the hero. Five ways you can save the day with fonts.

Adobe MAX is right around the corner! Here’s a quick look at what we have planned for this year’s conference.

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Adobe MAX 2019.

Adobe MAX is right around the corner! Here’s a quick look at what we have planned for this year’s conference.

The future of Retail

The idea of brick and mortar stores has been a hot topic lately. Are they dying? Thriving? Whatever you believe, they’re changing, with an eye toward digital.

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The future of retail.

The idea of brick and mortar stores has been a hot topic lately. Are they dying? Thriving? Whatever you believe, they’re changing, with an eye toward digital.

Variable fonts animation

With the emergence of variable fonts, design no longer has to be traded for page speed. See how this new technology can transform how we think about web design.

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The evolution of typography with variable fonts.

With the emergence of variable fonts, design no longer has to be traded for page speed. See how this new technology can transform how we think about web design.

Three styles of Helvetica Now are shown overlapping in the word "versaility."

Optical sizing has long been part of the type designer’s toolbox, but  for many people the term may not be familiar. Here's why that should change.

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What is optical sizing and how can it help your brand?

Optical sizing has long been part of the type designer’s toolbox, but  for many people the term may not be familiar. Here's why that should change.

SST

The SST font tackles a central challenge of branding – universality. The SST superfamily supports more than 90 languages including Japanese, Thai and Arabic.

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SST : a font for everywhere.

The SST font tackles a central challenge of branding – universality. The SST superfamily supports more than 90 languages including Japanese, Thai and Arabic.

Monotype introduces Ambiguity, a typeface designed to effectively express a range of attitudes and beliefs.

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Embrace Ambiguity.

Monotype introduces Ambiguity, a typeface designed to effectively express a range of attitudes and beliefs.

Designers and studios might be deeply familiar with Neue Helvetica, but it’s the product of a pre-digital era. Here are four reasons why it’s time to switch.

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From Neue to Now.

Designers and studios might be deeply familiar with Neue Helvetica, but it’s the product of a pre-digital era. Here are four reasons why it’s time to switch.

As technology raises the stakes for brands, fonts can either level you up or hold you back. A simple, well-organized font system is essential to making sure you can keep pace.

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How fonts can help you win the technology race.

As technology raises the stakes for brands, fonts can either level you up or hold you back. A simple, well-organized font system is essential to making sure you can keep pace.

The World Cup is back, and all eyes are zeroed in on the best football ... jersey fonts? We examine the tall task of designing for the world of sport.

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Designing for sports.

The World Cup is back, and all eyes are zeroed in on the best football ... jersey fonts? We examine the tall task of designing for the world of sport.

Google Noto

A typeface five years in the making, Google Noto spans more than 100 writing systems, 800 languages, and hundreds of thousands of characters for users worldwide.

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Creating Noto for Google.

A typeface five years in the making, Google Noto spans more than 100 writing systems, 800 languages, and hundreds of thousands of characters for users worldwide.