Welcome to the 2022 Type Trends report.

This report is not our work. It’s work by brands and agencies that we admire and whose work really stood out over the last twelve and some odd months. We’re sharing it for educational purposes to tell a story of typographic creativity and some of its root causes. This is not an advertisement for Monotype; it’s a celebration of the unique typographic voices of our times.

Dig in to learn more about how design reflects society, key trends in typography and branding, and how the creative world is adopting technology like animation, variable type and NFTs.

Type Trends 2022.

The latest in type design, from the Monotype Studio.

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Authors and curators

Charles Nix

Creative Type Director, Monotype.

Charles Nix is a Creative Type Director, designer, typographer and educator. He designed a number of popular typefaces in the Monotype Library, including Walbaum and Hope Sans, which received a Certificate of Typographic Excellence in the 22nd Annual Type Directors Club Typeface Design Competition. He’s also designed custom typefaces for Google Noto, Progressive Insurance and the Philadelphia Museum of Art.

Phil Garnham

Creative Type Director, Monotype.

Phil is a Creative Type Director and type designer with many years of experience in the design and engineering of fonts for global brands. Working in collaboration with design studios and global clients, Phil understands the creative and business needs of brands looking to build continuity with type.

Type Trends 2022 phone wallpapers.

Be a type trendsetter and take the trends with you!

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Trends in-depth.

From soft-serve serifs to variable fonts, there’s a lot to unpack in our Type Trends report.

See more examples of these trends in action, get expert insight on some of the technological innovations driving exciting new uses for type, and go behind some of the shifts in consumer behavior brought on by the pandemic, and how design is helping brands stay connected with their customers wherever they are.

Expertise

Soft serve digital and the importance of nostalgia during a crisis.

Phil Garnham, Senior Creative Type Director at Monotype Studio explores the evolution of type in digital and celebrates the heritage at the heart of the Burger King rebrand.

First published on BITE

Webinars

Webinar: Variable fonts, the brand opportunity.

As businesses continue to ramp up their digital offerings amidst the Covid-19 pandemic, many designers, brands and agencies are turning their attention to variable fonts. But for many, the question remains: What are variable fonts, and what is the potential of variable fonts to transform how we are communicating on the web?

Expertise

How fonts can help your customers feel right at home.

When it comes to your brand, your customers aren’t just evaluating your logo or your colors or the typography, they’re evaluating how your brand makes them feel. More than anything, brands are built on feelings—all the thought you put into design and the experience is simply in service of creating a feeling.

Case studies

The world’s first variable font logo.

In an innovative and dynamic approach to the new Variable font format, Fontsmith (now part of the Monotype Studio) and Dutch branding agency VBAT created a responsive logo font for Amsterdam’s new WPP campus — a logo which changes according to interaction and time, as people move throughout the space so do its letterforms.

Expertise

What’s a store for? Rethinking retail in the lockdown era.

As people—and brands—continue sprinting toward digitally immersed experiences, a human, personal online presence will make a big difference. Here’s how can design help make that possible.