The latest in type design, from the Monotype Studio.
Type design is constantly changing and evolving along with shifts in consumer expectations and technology. For brands and creatives looking to stay current, it can be difficult to keep up. Here’s everything you need to know about what’s happening in type today.
Ask the Studio.
The Monotype Studio team excels in helping the world’s leading brands define, design and express their voices through type (and yes, stay on trend). Have a question for the team, or interested in working with them on your next project or rebrand? Just drop us a line.
Get the Type Trends report.
The Monotype Studio has combed through recent rebrands, new projects, and captivating uses of type to highlight not only the trends you need to know about, but the best examples of those trends in action.
From swoopy serifs to 80’s-inflected display text, from variable technology to Helvetica-not-Helvetica austerity, this is the definitive report on the styles and innovations that are shaping the creative industry today.
Download the report to see what’s fresh in the world of design, and get a peek into what might be coming over the horizon, too.
Type Trends: 2021 and beyond.
Join Creative Type Directors Charles Nix and Phil Garnham as they share their thoughts on the Type Trends report in a recent webinar.
From soft-serve serifs to variable fonts, there’s a lot to unpack in our Type Trends report.
See more examples of these trends in action, get expert insight on some of the technological innovations driving exciting new uses for type, and go behind some of the shifts in consumer behavior brought on by the pandemic, and how design is helping brands stay connected with their customers wherever they are.
Phil Garnham, Senior Creative Type Director at Monotype Studio explores the evolution of type in digital and celebrates the heritage at the heart of the Burger King rebrand.
First published on BITE
As businesses continue to ramp up their digital offerings amidst the Covid-19 pandemic, many designers, brands and agencies are turning their attention to variable fonts. But for many, the question remains: What are variable fonts, and what is the potential of variable fonts to transform how we are communicating on the web?
When it comes to your brand, your customers aren’t just evaluating your logo or your colors or the typography, they’re evaluating how your brand makes them feel. More than anything, brands are built on feelings—all the thought you put into design and the experience is simply in service of creating a feeling.
In an innovative and dynamic approach to the new Variable font format, Fontsmith (now part of the Monotype Studio) and Dutch branding agency VBAT created a responsive logo font for Amsterdam’s new WPP campus — a logo which changes according to interaction and time, as people move throughout the space so do its letterforms.
As people—and brands—continue sprinting toward digitally immersed experiences, a human, personal online presence will make a big difference. Here’s how can design help make that possible.