Resources

In part two of their Brand Talks presentation, Juan Erquicia, Group Brand Manager at Santander, and Lucas Machado, Associate Design Director at Interbrand, discuss Santander’s custom typeface and other brand elements as part of the recent rebrand.

Juan Erquicia, Group Brand Manager at Santander, and Lucas Machado, Associate Design Director at Interbrand, discuss the creation of Santander’s new logo as part of the recent rebrand.

Britt Cobb, Associate Partner at Pentagram, joined Brand Talks Connected to talk about the importance of internal branding and share a project he did for Verizon.

Presentation given by Nicole Johnson, Associate Director of User Experience, Iconmobile, at Brand Talks Connected.

In an innovative and dynamic approach to the new Variable font format, Fontsmith (now part of the Monotype Studio) and Dutch branding agency VBAT created a responsive logo font for Amsterdam’s new WPP campus — a logo which changes according to interaction and time, as people move throughout the space so do its letterforms.

We’ve spent a lot of time thinking about the effect the pandemic has had on the collaborative process that drives creative work at companies everywhere. Here are some ideas about where things could be heading. 

Serif typefaces are sometimes seen as serious and overtly intellectual, a more somber sister to their laid-back counterpart, the sans serif. But FS Rosa breaks away from these conventions by combining the classic elegance of a serif with warmth and frivolity, created by its round letterforms and curves. 

Even complex brands are built on a basic structure: color, shape, fonts, and key visuals. But as the demands of modern consumers change, brands need to find ways to simplify and streamline their visual identity.

Modern rebrands aren’t as simple as they used to be. In this webinar, Monotype's Type Director, Tom Foley, is joined by Rick Sellars, Creative Director at Interbrand London to discuss the ins and outs for a successful rebranding.