Good Type series9 articles
If fonts could speak, what would they say? The second installment of our Good Type series looks at how the fonts you choose impact the voice of your brand.
Conveying a clear message means using a typeface that's effortless to read. This installment of the Good Type series examines which factors affect readability.
A good typographic system is like a family—and just like people, it comes in all shapes and sizes, allowing it to address a range of design requirements.
This first installment of the Good Type series shows how traces of the same forms and styles emerge again and again as fonts are created or revived.
Today's brands need to speak a wide range of languages. This installment of Good Type examines the different ways type can take your message across the globe.
Much like people, typefaces are multifaceted. They can be practical and straightforward, or they can be expressive and full of contrast, depending on how they're used. Making the most of a typeface means knowing how to unlock its secrets.