Good Type series9 articles
This first installment of the Good Type series shows how traces of the same forms and styles emerge again and again as fonts are created or revived.
If fonts could speak, what would they say? The second installment of our Good Type series looks at how the fonts you choose impact the voice of your brand.
When it comes to the display fonts, there's more freedom to experiment and play. Not just with the type itself, but with people's expectations.
A good typographic system is like a family—and just like people, it comes in all shapes and sizes, allowing it to address a range of design requirements.
Today's brands need to speak a wide range of languages. This installment of Good Type examines the different ways type can take your message across the globe.
Much like people, typefaces are multifaceted. They can be practical and straightforward, or they can be expressive and full of contrast, depending on how they're used. Making the most of a typeface means knowing how to unlock its secrets.