Good Type series

Good Type series

9 articles

Good Type part 10: Good type can stretch.

Choosing a typeface to represent a brand's voice isn't an easy decision, and it becomes more complicated when companies have to factor in the future. Type offers brands an immense amount of value, but it needs to be able to stretch.

Good Type part 9: Good type has secrets.

Much like people, typefaces are multifaceted. They can be practical and straightforward, or they can be expressive and full of contrast, depending on how they're used. Making the most of a typeface means knowing how to unlock its secrets.

Good Type part 7: Good type is a global traveler.

Today's brands need to speak a wide range of languages. This installment of Good Type examines the different ways type can take your message across the globe.

Good Type part 6: Good type is a team player.

Pairing typefaces is one of the more challenging tasks a typographer faces. This installment of Good Type examines the different ways designers can pair fonts.

Good Type part 5: Good type is family.

A good typographic system is like a family—and just like people, it comes in all shapes and sizes, allowing it to address a range of design requirements.

Good Type part 4: Good type can fly solo.

When it comes to the display fonts, there's more freedom to experiment and play. Not just with the type itself, but with people's expectations.

Good Type, part 3: Good type reads to you.

Conveying a clear message means using a typeface that's effortless to read. This installment of the Good Type series examines which factors affect readability.

Good Type, part 2: Good type has a voice.

If fonts could speak, what would they say? The second installment of our Good Type series looks at how the fonts you choose impact the voice of your brand.

Good Type, part 1: Good type respects its elders.

This first installment of the Good Type series shows how traces of the same forms and styles emerge again and again as fonts are created or revived.