Global branding

A custom version of Proxima Nova will streamline Royal Caribbean’s digital presence for clear and confident communication with Chinese customers.

The SST font tackles a central challenge of branding – universality. The SST superfamily supports more than 90 languages including Japanese, Thai and Arabic.

Mastercard made waves when it announced that it will drop the word “Mastercard” from its logo. But is it the right decision for every brand?

This custom-designed font family, Alibaba Sans, will help partners and customers power on-brand designs.