Resources

Fonts are often the first branding element your customers see. They give shape to your message, and communicate with your customers 24/7/365. So, when was the last time you asked yourself what impression your fonts are making? Check out this video to find out what you should be looking out for.

Your customers see your brand through design and typography. Typography is your brand’s ambassador. It is your visual voice, speaking for you every hour of every day, everywhere your brand lives.

Choosing a font to represent your brand is no easy task. Your brand typeface is a first impression, the visual voice of your brand alongside your logo, colors, and imagery. Fonts carry emotional weight and can carry associations with other brands, content, or products.

Graphic designers and other creative team members are usually the primary users of the fonts at a brand, which means they’re also responsible for ensuring those fonts are used properly according to their license.

Have you ever cooked a meal at home and been delighted to find the perfect ingredient to complement your recipe? Maybe you forgot you had cilantro, crushed peanuts, or lemon juice, and it’s just the thing you needed to elevate your dish.

The Globe and its archive are now part of the Maryland College Institute of Art (MICA). Tune in as Charles Nix is joined by Allison Tipton from MICA to discuss the living legacy of this landmark print shop.

This week, we dive into Monotype’s scientific research on the emotional power of typography. Marie Boulanger, Senior Brand Designer at Monotype, joins as a guest and shares some of the thinking, methodology, and insights behind the global studies. Tune in for more.

David Berlow has been at the forefront of type design, publishing, and technology for 45 years. In this week’s episode Tom Rickner, the Senior Director of the Studio at Monotype, sits down with Berlow. Tune in to hear the two reminisce, talk shop, and explore Berlow’s influences, predictions, and perspectives on mentorship and team building.  

Erwin Hines designs and produces intentionally crafted garments and hosts in-person events at Future is Color's mixed-use studio in San Diego, California, focused on the mission of building accessible space for intentional conversation around collective liberation. Listen to his podcast episode for more.