Resources
Learn about the interplay of type and color and how Monotype & Pantone assets work together to drive modern brand-building.
With more companies focusing on DE&I initiatives, it’s essential to include people with disabilities in those policies. One easily overlooked aspect of this is the accessibility of your digital properties for people with various visual abilities. This article will outline how digital accessibility practices and DEI policies are interconnected, and how fonts contribute to a digital experience that is accessible to all.
Type is everywhere all the time, from mundane signage to extraordinary examples of cutting-edge design. In some cases, people might think type doesn’t matter, but our own Charles Nix has a different theory.
It’s that time again. You’re at your desk, and it’s time to begin your new design project. First, you have to choose a font. To begin, you scroll through a list of fonts online and find yourself bombarded by the multitude of options. The number of fonts available is overwhelming. After several hours of researching, you finally find one type family you like, but you’re not sure how it will translate to mobile view. You jump to another option, but wonder if the font style will align with your target consumer.
When you’re a designer, it’s thrilling to create a new brand or update an existing one. You get to be creative! Strategic! You get a chance to make your mark!
In addition to deciding on a color palette and imagery style, you get to choose foundational typefaces for your brand. But font selection should not be based on looks alone.
Today’s brands must keep up with a fast-paced digital world and navigate a “new normal” that’s still emerging from the worst of the pandemic. The last few years shifted everyone’s digital expectations, how brands operate, and in some cases, impacted their business models.
From a supercharged creative team to account managers, a Monotype Fonts subscription empowers every role in an agency.
Font. Music. Imagery. Colors. These elements are all integral to creating digital assets and marketing campaigns. Like Cinderella, however, only one magical font will fit a specific project or campaign. If a marketing or creative team finds what they think is the perfect font that helps express the message behind the effort, everything else seems to fall into place–except for legal font licensing.
Rebranding a business is not for the faint of heart. It’s an enormous operation that requires significant time and investment while offering the possibility of totally revitalizing a brand.