Case studies39 articles
Over the past four years, we’ve been lucky to forge a reciprocal partnership with the Limerick School of Art & Design / TUS in Ireland. Both Creative Type Directors Tom Foley and Emilios Theofanous have now participated in workshops and modules at the leading fine art, design and creative media school. This year’s students were asked to write a message platform for one typeface and build a marketing plan and design assets to promote it in digital or print media.
A living logo for every parcel, person, and place: Monotype and Superunion help Hermes rebrand into Evri.
Evri is the new name and brand for Hermes, the UK’s largest dedicated parcel delivery company. The Monotype Studio design team led by Senior Creative Type Director Phil Garnham, worked closely with Superunion to create a living logotype powered by variable font technology to help the brand realize its mission of positive and reliable delivery experiences for everyone, everywhere.
M&M’S® has been bringing people around the world together for more than 80 years. This year, the iconic brand got a modern makeover, with a revamped purpose of creating a world where everyone feels they belong. Other changes include a fresh look and updated personalities for the famous M&M’S characters; a more inclusive and welcoming tone of voice; and a new, attention-grabbing typeface called All Together — a large, warm, playful, and conversational family.
Monotype and Lippincott partnered up to create a bold, inclusive new identity for NYC Pride, the marquee event held every year by Heritage of Pride, one of the most iconic, enduring LGBTQIA+ organizations in the country.
A global leader in medical technology, Brainlab has evolved into a powerhouse, transforming healthcare at scale across oncology, surgery, and total operating room digitalization. After 30 years, Brainlab was ready for a full rebrand and came to Monotype for a customized version of Helvetica Now to serve as their brand typeface.
Bauer Media Group, an international multi-business company with hundreds of digital and print properties, implemented Monotype Fonts to serve fonts to hundreds of teams and thousands of employees across the world.
In our latest Studio connection session, Emilios Theofanous, Senior Type Designer at Monotype, and Tom Foley, Creative Type Director at Monotype, are joined by Martin Kofler, Digital Brand Lead at Raiffeisen Bank International. We explore the role type played in Raiffeisen’s recent brand evolution, and we discuss the collaborative creative journey in creating their custom typeface ‘Amalia’.
The England and Wales Cricket Board (ECB) have reimagined Cricket with the introduction of a new competition; ‘The Hundred’. Monotype collaborated with FutureBrand London to create a bold and confident typographic identity aimed at shifting perceptions to attract a wider audience to the game.
The new, bespoke typeface ‘Energy’ is distinctive, accessible and unique to the Reckitt brand, allowing it to confidently deliver its messages, reinforcing its commitment to making positive change.
Futurebrand and Kerzner International asked Monotype Studio to help refresh the brand identity for Atlantis, the beyond luxury hotel brand which operates both The Palm and The Royal in Dubai and Sanya in China. This is the first brand update for the group since the opening of The Palm in 2008 and is a move to unify the visual brand across all properties.
After years of raising awareness and understanding around mental health, the time had come for charity Mind to update its iconic visual identity. Monotype Studio developed Mind Meridian – a modified typeface that puts warmth and accessibility at the heart of the brand.
Monotype’s Creative Type Director Phil Garnham, is joined by O₂ and their brand agency to discuss O₂’s new custom typeface, with an in-depth look at how this has propelled O2 to become a more digital and contemporary brand throughout different markets.
Monotype worked with Rocket Mortgage, the nation’s largest mortgage lender, to design a custom typeface for its brand to modernize and create consistency for the company across the full client journey.
Learn how Toyota Type was developed as part of the iconic automaker’s new brand identity.
In an innovative and dynamic approach to the new Variable font format, Fontsmith (now part of the Monotype Studio) and Dutch branding agency VBAT created a responsive logo font for Amsterdam’s new WPP campus — a logo which changes according to interaction and time, as people move throughout the space so do its letterforms.
See how we helped Duolingo find its voice (and its wings) with a custom brand font.
MotoGP™ is the top division of the FIM Road Racing World Championship Grand Prix. It’s the oldest motorsports championship (racing since 1949) and visits a total of 16 countries across four continents every season.
As it grew and expanded into new regions, Orange found that its font capabilities were not keeping up. Support for new languages was inconsistent, different teams were using different licenses and fonts, and there was concern about degrading brand recognition and license infringement.