Resources
Get to a glimpse inside the Monotype Studio—the people, the process, and the problems they can solve for brands.
Designers from several leading brands share their own experiences with Helvetica®, and discuss why Helvetica® Now is suited for the needs of a modern world.
Lovers and Greenpeace talk through their campaign, End Ocean Plastics which aims to drive awareness of ocean pollution and drive urgent change.
Design agency Strichpunkt talks through the unorthodox approach to their award-winning redesign of Audi at Brand Day London.
Choosing a typeface to represent a brand's voice isn't an easy decision, and it becomes more complicated when companies have to factor in the future. Type offers brands an immense amount of value, but it needs to be able to stretch.
Much like people, typefaces are multifaceted. They can be practical and straightforward, or they can be expressive and full of contrast, depending on how they're used. Making the most of a typeface means knowing how to unlock its secrets.
Just as a torn seam or a missing button would spoil the effect of a perfectly tailored suit, so too can the details of a typeface put readers off.
Today's brands need to speak a wide range of languages. This installment of Good Type examines the different ways type can take your message across the globe.
On February 21, hundreds of creatives and brand managers came together to hear from some of today’s most influential groups in France and internationally.