Resources.

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The World Cup is back, and all eyes are zeroed in on the best football ... jersey fonts? We examine the tall task of designing for the world of sport.

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Designing for sports.

The World Cup is back, and all eyes are zeroed in on the best football ... jersey fonts? We examine the tall task of designing for the world of sport.

Just how neutral is Helvetica?

In many ways the idea that Helvetica is a 'neutral' typeface has become a self-fulfilling prophecy. That's not to say it isn't, but the neutrality narrative is only half the story.

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Just how neutral is Helvetica?

In many ways the idea that Helvetica is a 'neutral' typeface has become a self-fulfilling prophecy. That's not to say it isn't, but the neutrality narrative is only half the story.

Fonts: The underrated political campaign staffer

There’s more to a political campaign than ideology. Fonts and design play a crucial role in conveying a candidate's personality (or lack thereof), perspective, and potential.

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The underrated political campaign staffer.

There’s more to a political campaign than ideology. Fonts and design play a crucial role in conveying a candidate's personality (or lack thereof), perspective, and potential.

Consistency is the future: A recap of Brand Talks San Francisco

The 2019 edition of Brand Talks San Francisco brought together leaders in design and branding to hear from brands that have tackled the issue of visual consistency head-on.

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Consistency is the future.

The 2019 edition of Brand Talks San Francisco brought together leaders in design and branding to hear from brands that have tackled the issue of visual consistency head-on.

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When screens get smaller, spacing gets tight, details get lost, and forms blend together. The resulting legibility issues can make for a frustrating reading experience. Here’s how to find the fonts that can fix it.

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When type goes tiny

When screens get smaller, spacing gets tight, details get lost, and forms blend together. The resulting legibility issues can make for a frustrating reading experience. Here’s how to find the fonts that can fix it.

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Fonts play an indispensable role in shaping your experience of published media, working in a deliberate way to communicate the information clearly and legibly.

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The role of fonts in modern publishing.

Fonts play an indispensable role in shaping your experience of published media, working in a deliberate way to communicate the information clearly and legibly.

Three styles of Helvetica Now are shown overlapping in the word "versaility."

Optical sizing has long been part of the type designer’s toolbox, but  for many people the term may not be familiar. Here's why that should change.

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What is optical sizing and how can it help your brand?

Optical sizing has long been part of the type designer’s toolbox, but  for many people the term may not be familiar. Here's why that should change.

Sans

You know what they say, “classics never go out of style.” Maybe this is true, maybe it isn’t. But one thing is certain: When sans serifs took over typography in the early 1900s, they weren’t just a fad. They came to stay.

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Why brands love to use sans serifs.

You know what they say, “classics never go out of style.” Maybe this is true, maybe it isn’t. But one thing is certain: When sans serifs took over typography in the early 1900s, they weren’t just a fad. They came to stay.

Is the text on your website ADA accessible? Part one: Color.

In this three-part series, we’ll show you how fonts can help your website follow the standards established by the Americans with Disabilities Act.

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Is the text on your website ADA accessible? Part one: Color.

In this three-part series, we’ll show you how fonts can help your website follow the standards established by the Americans with Disabilities Act.

Mastercard’s logo tells us about the modern brand.

Mastercard made waves when it announced that it will drop the word “Mastercard” from its logo. But is it the right decision for every brand?

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A wordless future?

Mastercard made waves when it announced that it will drop the word “Mastercard” from its logo. But is it the right decision for every brand?

The perils of piecemeal font licensing.

Whether you’re a startup that recently hit the big time or a legacy brand with offices around the world, a messy font library can cause major headaches.

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The perils of piecemeal font licensing.

Whether you’re a startup that recently hit the big time or a legacy brand with offices around the world, a messy font library can cause major headaches.

Paula Scher

In the latest Type Mixtape from the new issue of The Recorder, Paula Scher walks through some of her favorite typography projects from her iconic career.

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Type Mixtape: Paula Scher.

In the latest Type Mixtape from the new issue of The Recorder, Paula Scher walks through some of her favorite typography projects from her iconic career.