Creative Characters S6 E6: The Stone Twins on craft, conflict, and creative chemistry.
Garech Stone.
On Creative Characters, we meet creative people working at the intersection of type and everyday life. You can listen below, or on Apple, Spotify, Google Podcasts, and wherever quality podcasts are available.
What happens when your creative partner is also your identical twin? In this episode, The Stone Twins — Garech and Declan Stone — share how a lifelong relationship built on trust, honesty, and a bit of friction fuels their work.
From their upbringing in Dublin to building a studio in Amsterdam, they reflect on why competing ideas often lead to stronger outcomes and why, in a fast-moving industry, original thinking and human perspective matter more than ever. They also unpack their unique approach to branding, from shaping the identity of Amsterdam’s A’DAM Tower to turning an Irish postage stamp into a storytelling platform, all while making the case for craft, clarity, and creating work people talk about.
