Creative Characters S6 E3: How type design changed everything for Magdalena Arasanz.

If you have an idea, or something that you like, or that you want to do — just go for it and do it. But at the same time, look for support, ask for help from people who have done it before.

Magdalena Arasanz.

On Creative Characters, we meet creative people working at the intersection of type and everyday life. You can listen below, or on AppleSpotifyGoogle Podcasts, and wherever quality podcasts are available.

In this episode, host Kelci Elliott sits down with Magdalena Arasanz, co-founder of W Type Foundry, to talk about falling unexpectedly in love with type, building a creative business from scratch, and what it really takes to turn design obsession into momentum. 

From quirky experimental fonts and the story behind their playful hit typeface “Puffy” to navigating the business side of running a foundry, Magdalena shares a candid, energizing look at creativity, risk, and growth. Tune in to uncover the moments that sparked transformation and the ideas that continue to fuel Magdalena’s journey.

To check out work from Magdalena and WTF, head to wtypefoundry.com, MyFonts.com, or follow them on Instagram at wtypefoundry.

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