Resources

Our last Brand Talks event of the year focused on insights gained from the best in branding from 2019, and the emerging brand and design trends for 2020.

Modern brands are not static, stationary objects. Today’s brands need to be agile and adaptable, permanently poised to respond to shifts in consumer expectations, emerging technology, and opportunities in other regions and languages.

On November 7, Monotype hosted our second Brand Talks in Paris to explore the ways brands are impacted by both social and economic changes and how they can evolve. A few years ago, brands did not have the same considerations, but they now must keep pace with major issues such as environmental concerns, changing societal expectations, and new ways of engaging with the audience.

Typography on the web has long been considered second to web page performance, leaving web designers unable to apply all but the most basic typographic principles to online content. Until now. With the recent emergence of the variable font format, designers can work with an entire font family as they do in print.

Learn how variable fonts can help brands looking to distinguish themselves in the modern marketplace.

Brand Talks featured speakers from leading global brands and agencies who discussed the primary factors influencing brand identity in a modern world.

Speaking at Typographics 2017, Director of Design Hilary Greenbaum explained how typography helps the museum keep the focus on its art.

As new marketing strategies come and go, email remains one of the most effective ways brands can reach their customers. Here's how web fonts can help.

Each element of your typography strategy has a role in streamlining your workflow and helping your designers produce higher quality work on deadline.