Expertise.

Expertise

87 articles

Adrian Shaughnessy talks music, vinyl and graphic design for Letterform Live.

Theo Inglis chats with graphic designer, writer, lecturer, editor and publisher, Adrian Shaughnessy, about his love of design, vinyl and album art.

How to choose a font that works everywhere.

Whether you are looking for a new brand font or want to establish a consistent visual identity across the web, here’s how to choose a font that works everywhere.

Fonts behaving badly: Why you don’t always get the result you expect.

When you choose a font for your brand, you assume it will just work. But that’s not always the case, this fact can damage your brand’s visual identity.

Virtual and augmented reality: rethinking design in limitless spaces.

Kenneth Woodruff explores the difficulties of AR/VR product development and highlights projects that are breaking new ground in the space.

The State of AI in the creative industry: from Watson to WhatTheFont.

Creativity is often seen as a uniquely human quality that can’t be replicated by a machine, but AI may actually have a role to play in the creative process.

Q&A: Alex Mecklenburg talks innovation ahead of Brand Day London.

Ahead of her keynote at Brand Day London, we caught up with Alex Mecklenburg to talk branding, innovation and customer experience.

Virtual reality: how brands are using this powerful marketing tool.

There's a tectonic shift going on in marketing and 360° video and virtual reality are at the center of it all.

The perils of piecemeal font licensing.

Whether you’re a startup that recently hit the big time or a legacy brand with offices around the world, a messy font library can cause major headaches.

Holograms for home: how Wayfair is using augmented reality to transform the shopping experience.

Companies like Wayfair are proving that augmented reality can serve as a useful touchpoint and enhance online shopping.

How type helps you rebrand for the future.

Modern rebrands are about more than just updating your visual identity. See how fonts help rebranding companies meet their customers' expanding expectations.

A Recap of Adobe MAX 2019

Last week, thousands of designers, producers, and creatives descended upon Los Angeles for Adobe MAX, which brings together the creative community for hands-on workshops, inspirational keynotes, and updates on the latest in technology.

Marketing in the age of authenticity.

Monotype's VP of Marketing, Alice Palmer, spoke at AMA Marketing Week Live about the role of persona-based marketing in building a customer-centric experience.

Six myths about text in augmented and virtual reality.

We’ve compiled six common myths around the role of text in augmented and virtual environments and reasons why these challenges don’t hold true.

Variable Fonts 101

Typography on the web has long been considered second to web page performance, leaving web designers unable to apply all but the most basic typographic principles to online content. Until now. With the recent emergence of the variable font format, designers can work with an entire font family as they do in print.

Talking creative collaboration with UK Type Director Tom Foley.

UK Type Director Tom Foley discusses how today’s brands can deliver stunning, impactful creative work--if they can get everyone on the same page.

Is the text on your website ADA accessible? Part three: Live text

In this three-part series, we’ll show you how fonts can help your website follow the standards established by the Americans with Disabilities Act.

Is the text on your website ADA accessible? Part two: Contrast.

In this three-part series, we’ll show you how fonts can help your website follow the standards established by the Americans with Disabilities Act.

Is the text on your website ADA accessible? Part one: Color.

In this three-part series, we’ll show you how fonts can help your website follow the standards established by the Americans with Disabilities Act.