Everyone knows the saying, “what’s on the inside matters most.” Sure, a person’s character is more important than what they look like, but how does this relate to branding? A brand needs to look and act a certain way to engage with its audience, right?
We’ve spent a lot of time thinking about the effect the pandemic has had on the collaborative process that drives creative work at companies everywhere. Here are some ideas about where things could be heading.
When it comes to your brand, your customers aren’t just evaluating your logo or your colors or the typography, they’re evaluating how your brand makes them feel. More than anything, brands are built on feelings—all the thought you put into design and the experience is simply in service of creating a feeling.
As people—and brands—continue sprinting toward digitally immersed experiences, a human, personal online presence will make a big difference. Here’s how can design help make that possible.
FS Renaissance is a handcrafted display font where each letter stands alone as a piece of art. Craig and Pedro recently shared their perspective on the concepts and creative process behind FS Renaissance.
With seemingly every business in the world launching apps, online services, and other digital properties as they cope with disruptions from the COVID crisis, many brands are likely wondering how they can stand out from all the sudden digital noise.
We’re very excited to share that Monotype has agreed to acquire URW Type Foundry, a subsidiary of Global Graphics PLC. Based in Hamburg, Germany, URW is an innovative font and software provider, with extensive experience in designing and engineering fonts to service the needs of global brands. We’re proud to welcome the team to the Monotype family.
Perhaps the biggest challenge is not figuring out how to return to whatever “normal” used to look like, but how to let go of the vision we held for the future we thought we’d have.
Font superfamilies are vast collections of type that can meet a multitude of needs without compromising on consistency. But what defines a superfamily, exactly?
Typography is an important component of great design. And for designers, selecting the right type can be an enormous challenge with so many varying styles and weights to choose from. To help, pangrams are often used to quickly get an overview of what a particular font looks like in use.
TypeNotes is a love letter to letterforms, a journal dedicated to typography and graphic design.
Fonts in games have a subjective role, helping to convey the theme and atmosphere of a game while shaping expectations about its content. And there’s the more practical job of conveying information quickly, legibly, on any kind of screen and in multiple languages, so that no one gets left behind or in the lurch.
One of the most frustrating disruptions a designer encounters is when fonts are missing for a project.
Let’s look at how design and typography can help keep brand sentiment strong while sending a message that assures your customers you get what’s going on.
Over the past several weeks, the creative community has stepped up, designing art that motivates, informs, and brings people together during an increasingly challenging time.
See how designers have stepped up in creative ways to visualize messages of hope, community, and caring for all.