Expertise.

Expertise

83 articles

The secrets and subtleties of handwriting fonts.

Out of all the thousands of fonts in the world, handwriting fonts are a category to themselves. But even within that seemingly narrow category, there is a range of styles that reflects the variations and subtle differences found in actual handwriting. 

Typography terms and definitions.

From alternates to X-height, this list of typography terms and definitions covers just about everything you'd want to know about fonts and typography.

Brand Talks Connections London: Looking back to move forward

Our last Brand Talks event of the year focused on insights gained from the best in branding from 2019, and the emerging brand and design trends for 2020.

How to keep your brand aligned along an ever-evolving customer journey.

Modern brands are not static, stationary objects. Today’s brands need to be agile and adaptable, permanently poised to respond to shifts in consumer expectations, emerging technology, and opportunities in other regions and languages.

What should brands know about variable fonts?

If you’ve hung around any type designers lately (and maybe even some graphic designers), you’ve likely heard of variable fonts. You might not know exactly what they are (more on that shortly) or what they do, but you’ve likely gathered that the design community is pretty excited about them.

You’ve also probably heard that they aren’t quite … ready. That they’re mostly just experimental, a fun toy and nothing more.

Brands built for the future: A recap of Brand Talks London 2019

Brand Talks featured speakers from leading global brands and agencies who discussed the primary factors influencing brand identity in a modern world.

Part 2: from TrueType GX to Variable Fonts

Tom Rickner introduces Monotype's first Variable font, available free on GitHub, and shares his research into potential use cases for variable fonts.

How the Whitney uses type to build an identity around art.

Speaking at Typographics 2017, Director of Design Hilary Greenbaum explained how typography helps the museum keep the focus on its art.

How web fonts help you build emails customers actually want.

As new marketing strategies come and go, email remains one of the most effective ways brands can reach their customers. Here's how web fonts can help.

More than just words: How a smart typography strategy helps your bottom line.

Each element of your typography strategy has a role in streamlining your workflow and helping your designers produce higher quality work on deadline.

Podcast: Pentagram’s Marina Willer and Monotype’s Nadine Chahine.

This episode features Marina Willer of Pentagram and Nadine Chahine of Monotype. A 30-minute dose of fascinating dialogue about the business of creativity

3 Trends Re-Defining the Role of the Modern CMO.

What are the major challenges facing CMOs? Together with The Future Laboratory, we identified a number of ways that CMOs must adapt for future success.

Brand Talks Paris 2019: Keeping up with change

On November 7, Monotype hosted our second Brand Talks in Paris to explore the ways brands are impacted by both social and economic changes and how they can evolve. A few years ago, brands did not have the same considerations, but they now must keep pace with major issues such as environmental concerns, changing societal expectations, and new ways of engaging with the audience.

TYPO Berlin: you only get ahead if you keep moving.

An amazing line up of 60 speakers will take the stage at TYPO Berlin to explore how they use digital tools creatively and how to overcome digital distractions.

Adrian Shaughnessy talks music, vinyl and graphic design for Letterform Live.

Theo Inglis chats with graphic designer, writer, lecturer, editor and publisher, Adrian Shaughnessy, about his love of design, vinyl and album art.

How to choose a font that works everywhere.

Whether you are looking for a new brand font or want to establish a consistent visual identity across the web, here’s how to choose a font that works everywhere.

Fonts behaving badly: Why you don’t always get the result you expect.

When you choose a font for your brand, you assume it will just work. But that’s not always the case, this fact can damage your brand’s visual identity.

Virtual and augmented reality: rethinking design in limitless spaces.

Kenneth Woodruff explores the difficulties of AR/VR product development and highlights projects that are breaking new ground in the space.