Highlights of Pentagram at Brand Talks Connected.

You know what they say, “classics never go out of style.” Maybe this is true, maybe it isn’t. But one thing is certain: When sans serifs took over typography in the early 1900s, they weren’t just a fad. They came to stay.

Rebranding a business is not for the faint of heart. It’s an enormous operation that requires significant time and investment while offering the possibility of totally revitalizing a brand.

Long gone are the days of zipping up folders of font files and sharing them across your organization, or even messier, embedding fonts in documents in the cloud in hopes that the design remains intact. We recently announced an expanded set of licensing rights which allows all employees within an organization to access Commercial Production Fonts in their desktop environments. 

We recently had the pleasure of hosting Brand Talks in Paris. It was our second time ever hosting in the French capital and was a great success! Surrounded by stunning views of the Parisian skyline, the Eiffel tower looking over from afar, we sat down for a captivating afternoon, listening to some of the industry’s finest.