Creative Characters S6 E1: Shaping Thai type and design with Cadson Demak.

Twenty-five years ago, fonts were just a free thing. People [in Thailand] expected to have [fonts] for free. In order to change that [perception], you have to do a lot of things. And that’s what we’ve been doing all these years.

Anuthin Wongsunkakon.

On Creative Characters, we meet creative people working at the intersection of type and everyday life. You can listen below, or on AppleSpotifyGoogle Podcasts, and wherever quality podcasts are available.

This week, we travel to Thailand to hear the story behind Cadson Demak, the Bangkok-based type foundry and design studio that has been shaping the landscape of Thai typography and design for 25 years.

Host Dan Rhatigan chats with Founding Partner Anuthin Wongsunkakon and Senior Type Designer Nalat Jaturapattarapong about how their foundry and studio have influenced Thai type culture, moving from a time when fonts were undervalued to building a thriving industry.

They discuss the complexities of the Thai script, the evolution of the design industry in Thailand, and their pivotal role in educating designers and creating infrastructure for the industry.

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