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Britt Cobb, Associate Partner at Pentagram, joined Brand Talks Connected to talk about the importance of internal branding and share a project he did for Verizon.

Presentation given by Nicole Johnson, Associate Director of User Experience, Iconmobile, at Brand Talks Connected.

In an innovative and dynamic approach to the new Variable font format, Fontsmith (now part of the Monotype Studio) and Dutch branding agency VBAT created a responsive logo font for Amsterdam’s new WPP campus — a logo which changes according to interaction and time, as people move throughout the space so do its letterforms.

We’ve spent a lot of time thinking about the effect the pandemic has had on the collaborative process that drives creative work at companies everywhere. Here are some ideas about where things could be heading. 

Serif typefaces are sometimes seen as serious and overtly intellectual, a more somber sister to their laid-back counterpart, the sans serif. But FS Rosa breaks away from these conventions by combining the classic elegance of a serif with warmth and frivolity, created by its round letterforms and curves. 

James Sommerville talks through his career, from Prince Charles and Attik all the way through Coca-Cola, and shares his perspective on design and branding.

Today’s creative departments and agencies have their hands full. Watch now and hear from UK Type Director Tom Foley, who will outline some of the challenges facing modern creative teams, and walk through solutions your brand can consider.