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Your customers see your brand through design and typography. Typography is your brand’s ambassador. It is your visual voice, speaking for you every hour of every day, everywhere your brand lives.

Choosing a font to represent your brand is no easy task. Your brand typeface is a first impression, the visual voice of your brand alongside your logo, colors, and imagery. Fonts carry emotional weight and can carry associations with other brands, content, or products.

Today’s brands must keep up with a fast-paced digital world and navigate a “new normal” that’s still emerging from the worst of the pandemic. The last few years shifted everyone’s digital expectations, how brands operate, and in some cases, impacted their business models.

Tight deadlines can take the fun out of searching for fonts. Instead of thoughtfully searching for and finding the right font, you often have to settle for “good enough.” See how an intuitive search process can help you find the right font fast.

This week, host Charles Nix sits down with Craig to talk about his career, his myriad side projects and quirky pastimes, and how technology could revolutionize the way we use type and ensure the rights of ownership for designers.

Monotype Fonts is designed to eliminate a lot of the complications creatives often face when working with type. How can it simplify your creative team’s workflow? How many fonts come with a Monotype Fonts subscription? Which fonts will you have access to, and for which projects can you use them?  

Today’s designers are faced with a multitude of new challenges when it comes to designing for a digital world. Customers expect constant communication, have short attention spans, and expect brands to keep up with emerging technology. Learn about the branding challenges to advance your digital strategy and forge ahead.

The way you purchase project fonts may seem like a minor detail, but it’s not. Purchasing a one-off font can introduce legal risk, extend project timelines, and cost you both time and money. Centralizing font discovery, licensing, and distribution with Monotype Fonts saves time and improves the creative process.

Designers who have encountered issues with low-res legibility or missing glyphs understand the value of high-quality typefaces sourced from established designers and foundries. However, many non-creatives don’t see the point in paying for fonts.

When it comes to choosing a font to represent your brand can be a daunting task — especially when you’re trying to balance the needs of stakeholders and your customers. After all, the font you choose is one of the first things people see when they look at your brand. Here are key traits to look for when choosing a font library.