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Blocky, modern sans serif fonts have reigned supreme in brand identities for the past decade, but the tide is turning. Serif fonts are seeing a major uptick in popularity, thanks in large part to an unexpected industry.

In this recurring feature in our “Fonts Having a Moment” series, we’ll be exploring cities around the world through the dual lenses of culture and typography, guided by our friends at Monotype and some of our partner foundries.

Every city that hosts the Olympic brings its own unique flavor the event's accompanying branding. It's an opportunity to infuse civic, national, and cultural visual identity into an established international template.

Innovation has dramatically reduced the friction we experience in our working lives, increasing our capacity for productivity and leaving more space for creative thinking. For creative industries and brands, this evolving shift reveals a vital need to create new workflows and structures to fit our new ways of working.

Generative AI tools drastically reduce the friction found in traditional design processes, removing manual check-in and review points, while also super-charging the amount of content being produced.