Why AI Brands Are Obsessed With Serif Fonts

Blocky, modern sans serif fonts have reigned supreme in brand identities for the past decade, but the tide is turning. Serif fonts are seeing a major uptick in popularity, thanks in large part to an unexpected industry. As AI companies reshape the economy and everyday life, they’re choosing fonts that come across as more authoritative, trustworthy, nostalgic, and human. This branding zeitgeist is rapidly spreading to other industries as well.

Creative Bloq interviewed Charles Nix, Senior Executive Creative Director at Monotype, to understand why the AI industry is leaning into this typography choice with so much enthusiasm, and how consumers perceive these brands. Read the full interview here on Creative Bloq.