Why fonts make us feel
A scientific study exploring the emotional impact of type.
Senior Director, Brand, Monotype.
James oversees the development of Monotype’s brand as the Senior Director of Brand and was integral in bringing this research to fruition. Prior to Monotype, James spent the best part of a decade working in the design studios of Burberry, Alexander McQueen, and Stella McCartney, amongst others. Partnering with emerging brands and more established heritage brands, he was involved in both defining, and maintaining the creative.
Senior Creative Type Director, Monotype.
Phil is a Creative Type Director and type designer with many years of experience in the design and engineering of fonts for global brands. Working in collaboration with design studios and global clients, Phil understands the creative and business needs of brands looking to build continuity with type.
Brand Designer, Monotype.
Marie is a Brand Designer at Monotype, working at the crossroads between typography and branding. She's involved in custom type projects and on typeface releases. After studying both linguistics and type design, she still finds it incredibly exciting to explore the relationship between written information and the visual form of language.
Chief Operating Officer, Neurons.
Over the last 8 years, Mike has worked with neuroscience and behavioral science together for clients like Meta, TikTok, IKEA, and more.
Dive deeper into the research and continue learning about #WhyFontsMakeUsFeel.
Marie Boulanger, brand designer at Monotype, presented at Brand Talks London in November 2022, giving an overview of our ongoing research into the neuroscience of typography.
We recently packed up our recording gear and traveled to Adobe MAX, one of the largest creative conferences in the world, to scan people’s brains (yes, really) and connect with creatives just like you. Listen to the episode to find out more.
Terrance Weinzierl, Creative Type Director at Monotype, presented at Brand Talks Austin in December 2022, giving an overview of our ongoing research into the neuroscience of typography.
Phil Garnham, Senior Type Director at Monotype, presented the results of a scientific study that qualitatively and quantitatively proves the influence of type.