Por que as fontes nos fazem sentir?
Um estudo científico que explora o impacto emocional da tipografia.
A tipografia importa, em todo lugar e em todas as línguas.
Por trás da pesquisa.
James Fooks-Bale
Senior Director, Brand, Monotype.
James oversees the development of Monotype’s brand as the Senior Director of Brand and was integral in bringing this research to fruition. Prior to Monotype, James spent the best part of a decade working in the design studios of Burberry, Alexander McQueen, and Stella McCartney, amongst others. Partnering with emerging brands and more established heritage brands, he was involved in both defining, and maintaining the creative.
Phil Garnham
Senior Creative Type Director, Monotype.
Phil is a Creative Type Director and type designer with many years of experience in the design and engineering of fonts for global brands. Working in collaboration with design studios and global clients, Phil understands the creative and business needs of brands looking to build continuity with type.
Marie Boulanger
Brand Designer, Monotype.
Marie is a Brand Designer at Monotype, working at the crossroads between typography and branding. She's involved in custom type projects and on typeface releases. After studying both linguistics and type design, she still finds it incredibly exciting to explore the relationship between written information and the visual form of language.
Mike Storm
Chief Operating Officer, Neurons.
Over the last 8 years, Mike has worked with neuroscience and behavioral science together for clients like Meta, TikTok, IKEA, and more.
The Neuroscience Behind the Emotional Power of Typography at Brand Talks London.
Marie Boulanger, brand designer at Monotype, presented at Brand Talks London in November 2022, giving an overview of our ongoing research into the neuroscience of typography.
Creative Characters S2 E17: 'Live' from Adobe MAX, this week's guest is: You!
We recently packed up our recording gear and traveled to Adobe MAX, one of the largest creative conferences in the world, to scan people’s brains (yes, really) and connect with creatives just like you. Listen to the episode to find out more.
Why Fonts Make Us Feel with Terrance Weinzierl at Brand Talks Austin.
Terrance Weinzierl, Creative Type Director at Monotype, presented at Brand Talks Austin in December 2022, giving an overview of our ongoing research into the neuroscience of typography.
Não consegue encontrar a fonte perfeita? Saiba o que fazer.
É aquela hora novamente. Você está em sua mesa e é hora de começar seu novo projeto de design. Primeiro, você deve escolher uma fonte. Para começar, você percorre uma lista de fontes online e é bombardeado por uma infinidade de opções. O número de fontes disponíveis é impressionante. Depois de várias horas de pesquisa, você finalmente encontra uma família de fontes de que gosta, mas não tem certeza de como isso se traduzirá na visualização móvel. Você pula para outra opção, mas se pergunta se o estilo de fonte estará alinhado com o seu consumidor-alvo.
Why Fonts Make Us Feel with Phil Garnham at Brand Talks Munich.
Phil Garnham, Senior Type Director at Monotype, presented the results of a scientific study that qualitatively and quantitatively proves the influence of type.
#WhyFontsMakeUsFeel.
Estamos só no começo e gostaríamos de continuar a compartilhar mais com você nossas novas descobertas.
Acompanhe nossa hashtag para atualizações e atividades.
