Newsroom

Monotype Imaging Inc. today launched Gotham® Variable, a major evolution of the iconic Gotham typeface, introducing continuous control across weight and width in a single, performance-optimized file. Available now on Monotype Fonts™, Monotype Connect™, and MyFonts®, Gotham Variable transforms a modern typographic classic into a dynamic design system built for how brands, products, and experiences are designed today.

Blocky, modern sans serif fonts have reigned supreme in brand identities for the past decade, but the tide is turning. Serif fonts are seeing a major uptick in popularity, thanks in large part to an unexpected industry. As AI companies reshape the economy and everyday life, they’re choosing fonts that come across as more authoritative, trustworthy, nostalgic, and human. Creative Bloq interviewed Charles Nix, Senior Executive Creative Director at Monotype, to understand why the AI industry is leaning into this typography choice with so much enthusiasm, and how consumers perceive these brands.

In this recurring feature in our “Fonts Having a Moment” series, we’ll be exploring cities around the world through the dual lenses of culture and typography, guided by our friends at Monotype and some of our partner foundries. Join us on this exciting virtual journey! This time, get to know Jakarta, Indonesia with Gumpita Rahayu of Tokotype. 

Innovation has dramatically reduced the friction we experience in our working lives, increasing our capacity for productivity and leaving more space for creative thinking. For creative industries and brands, this evolving shift reveals a vital need to create new workflows and structures to fit our new ways of working. With generative AI increasing our capacity to create and iterate creative assets at scale, creative infrastructure will quickly become a strategic imperative. 

Every city that hosts the Olympic brings its own unique flavor the event’s accompanying branding. It’s an opportunity to infuse civic, national, and cultural visual identity into an established international template. Charles Nix, Senior Executive Creative Director at Monotype, spoke with Creative Bloq about how the team behind LA28 successfully employed typography as a star player in this brand identity.

Generative AI tools drastically reduce the friction found in traditional design processes, removing manual check-in and review points, while also super-charging the amount of content being produced. While these increased efficiencies can give companies more time for experimentation and content personalization, they can also result in fragmented brand expression. How can enterprise brands take advantage of these new tools strategically while at the same time proactively safeguarding their brand integrity? In his latest piece for the Forbes Technology Council, Neeraj Gulati, Chief AI Officer at Monotype, explains why enterprises must develop smart systems and incorporate brand integrity concerns as a key part of their AI strategy. 

Scammers are constantly evolving their tactics. Keeping up with the risks can feel like an overwhelming task. From fonts used as code-delivery mechanisms, to corporate impersonation through believable brand font imitation, it’s essential to include font vulnerabilities and risks in your organizational action plan against threats. In Charles Nix’s latest piece with the Fast Company Executive Board, he takes a deeper look at how companies can prepare themselves.

Kristin Ratzlaff may not think of herself as traditionally creative — but her approach to problem-solving, team coaching, and customer strategy tells a different story. A former collegiate-athlete-turned-sales-leader, she loves complex challenges and brings an energetic, efficient mindset to her role at Monotype. From rebuilding a van for remote work in national parks, to rethinking how agencies use type, Kristin is always looking for better ways to get things done. Read on to learn more about Kristin.

Monotype Creative Type Director Spike Spondike spoke with Design Week to examine how women are actively reshaping the visual language of typography and design. It’s a thoughtful look at how design evolves when more voices are part of the conversation, and what that makes possible moving forward. 

As AI accelerates content creation, enterprise brands face a growing challenge: how to remain unmistakably authentic at scale. Storytelling and voice are still essential to brand authenticity. But in today’s fast-paced content environment, visual signals — processed quickly and subconsciously — play an increasingly vital role. Among visual signals, typography is more than a decorative asset. Crucially, it builds trust, guiding how people perceive your brand’s credibility and the consistency of its messaging.