Typography and the Future of Olympic Branding
Thought Leadership
Thought Leadership
Typography and the Future of Olympic Branding
Each Olympic Games introduces its own unique visual identity system, thoughtful designed to reflect the spirit of the host city while honoring the enduring legacy of the Olympics. The 2026 Winter Olympics, held from February 6-22 in Milan and Cortina d’Ampezzo, provided its own take on translating place and culture for local and global audiences.
Charles Nix recently spoke with Print Magazine to share his take on the past, present, and future of Olympic branding, and the role type plays in shaping identity on a global stage. Read the full interview at Print Magazine.
Senior Executive Creative Director
Charles Nix.
Charles Nix is a Senior Executive Creative Director, designer, typographer and educator. He was lead designer for Helvetica Now and has designed a number of popular typefaces in the Monotype Library, including Walbaum and Hope Sans, which received a Certificate of Typographic Excellence in the 22nd Annual Type Directors Club Typeface Design Competition.