Anatomy of a Hit: How Success Is Measured in Different Creative Fields
Wall Street Journal
When it comes to cultural works, defining a hit is not as easy. We set out to explore how success is measured—what factors matter in assessing a hit in various creative categories ranging from books to tweets.
Emojis emerged as a campaign trend in 2014 and, while some argue the use of smiley faces and pizza slices to express complex ideas has already jumped the shark, it became a relevant part of the current marketing lexicon in 2015.
Here Are 4 Mobile Messaging Apps Marketers Need to Know About in 2016
When it comes to messaging, Snapchat and Facebook-owned WhatsApp and Messenger are the go-to apps of millennials and marketers alike. But increasingly, a new crop of messaging apps is growing in popularity.
Gill Sans, One of the Most Popular Typefaces Ever, Is Reborn for the Digital Age
British designer Eric Gill created Gill Sans in 1928. Today it is among the most popular typefaces in history, used by everyone from Pixar to the BBC. But the classic typeface is showing its age. Last week, acclaimed type foundry Monotype unveiled a modern interpretation, a typeface it calls Gill Sans Nova. It is joined by Joanna Nova, a modern revival of Joanna, which Gill also created; and Joanna Sans, a wholly original typeface that mixes Joanna and Gill Sans. Monotype calls the three typefaces the Eric Gill Series.
Monotype’s Eric Gill Series: Classic Typefaces for the Digital Age
An expansive and iconic typeface, Gill Sans has appeared in branding for the likes of BBC, Penguin Books and British Railways, as well as film titles such as Finding Nemo, Toy Story and Ferris Bueller’s Day Off. Another Eric Gill classic, the serif typeface Joanna, graced the covers of Penguin’s Modern Classics series. Now, Monotype has updated these classic typefaces for the modern user with special considerations for on-screen reading, including new regular and condensed weights. The update resulted in the release of the substantial Eric Gill Series, which contains more than 75 fonts in three families: Gill Sans Nova, Joanna Nova and a hybrid, Joanna Sans Nova.
New from Old: The Why & How of Reviving a Typeface
Typeface revival: the art of taking a classic and modernizing it for the digital era. Similar to the remastering of movie classics, where light, color, sound and lost scenes are digitally restored, classic typefaces are often remastered for the purpose of making them more relevant for today.
Ford, Domino's, Dell, Others Work to Translate the Language of Emojis
Dell employed them for back-to-school marketing, Ford used them to promote its latest Focus model, and Domino's has invested in them to revolutionize its pizza-ordering process. Emojis are transforming digital communication, but beyond occasionally measuring engagement with their own branded digital hieroglyphics, marketers still haven't determined how best to gauge emojis as part of the larger social media conversation.
‘‘Ask yourself, what is the font’s personality?’’ says Nadine Chahine, a type designer specializing in Arabic and the first woman to be type director at Monotype, a 125-year-old global company with a library of more than 18,000 typefaces. ‘‘Is it young? Mature? Childlike? Is it energetic? Serious? Formal?’’ In 2011, An-Nahar, a newspaper in Lebanon, commissioned Chahine to design a font that she describes this way: ‘‘If it were a person who walked into a room, others would stop and listen.’’
As Willie Geist, Natalie Morales, Al Roker and Tamron Hall gather for TODAY's Take, it's Pope Francis' first-ever visit to America that dominates the topics of the day. The ban on selfie sticks during the pontiff's visit hasn't stopped a lot of people from snapping them. There's even a "pope-moji" that allows you to use an assortment of papal emojis.
Ford Motor Co. Using Emojis to Appeal to Millennials
Ford Motor Company, who is headquartered in Dearborn, Mich., has unveiled a surprising new marketing plan to appeal to young buyers with their new Ford Focus compact car. Partnering with Swyft Media, they have created a series of emojis that can be used on both Android and iOS smartphones.
When Pope Francis makes his historic visit to the U.S. later this month, you'll be able text and tweet about His Holiness with a new set of specially designed "Popemoji."
The Popemoji app, released Thursday, is a keyboard app entirely dedicated to animated GIFs and stickers starring the pope.
The octagonal slab serif typeface Kairos has a hard-edged and industrial quality. But don’t let its rough looks fool you: it’s not just any slab serif, so don’t take Kairos at face value. The closer you look at the complete family, and the typeface’s origin, the more you’ll see.
FontExplorer X Pro 5 review: A better way to manage your font collection
Creative professionals must continually update their font management utility to keep up with new technologies and new versions of design apps. FontExplorer X Pro 5 supports all the newest technologies and apps, and runs faster than before while providing smarter organization and new design features.
In order to introduce the doll brand to a generation of digitally native kids, owner MGA Entertainment is starting a multi-faceted online and mobile campaign. At its center are Bratz emoji, created by Swyft.
Apple recently introduced multiple diverse emoji but forgot to include the redhead community. Therefore, Swyft Media has released the Ginger Emoji Keyboard. Now redheads can represent themselves through fun emoji.
Brands like MillerCoors and 1-800-Flowers consider emojis and stickers a non-disruptive way to engage consumers on messaging apps, the world's most popular app category.Emojis are the new conversation currency according to a panel that featured Monotype, 1-800-Flowers and MillerCoors at Internet Week's Mobile Media Summit.
Monotype recently announced the launch of its new Web font platform that will give HTML5 users and content developers easy access to its library of 100,000 fonts. This can be essential for the creation of custom Web pages and advertising campaigns that can appear in HTML5-driven locations.
Monotype is introducing an HTML5-based Web font platform
The Next Web
Monotype is looking to change the way we view fonts on the Web. The company is today announcing a Web font platform that runs on HTML5 to give designers access to Monotype's catalog of nearly 100,000 fonts.
Neue Haas Unica: A Lost Typeface Revived for Digital Use
Monotype’s Toshi Omagari has resurrected the lost typeface Unica to create the Neue Haas Unica font family, which boasts the familiarity of Helvetica and Univers as well as superior legibility in user interfaces.
How Science is Making it Easier to Read Screens In One Glance
Dr. Nadine Chahine of Monotype and Dr. Bryan Reimer of MITAgeLab are studying how design affects legibility—and their research is shaping the future of interface design, and building the tech to make glances as useful as possible.
Southwest Redesign Give Even Airline Snack a Bold Overhaul
Last year, Southwest Airlines unveiled its plans for a branding refresh it calls Heart One. While the project has received significant attention, new images have surfaced that better highlight the typographic work done by Monotype Studio, including a proprietary typeface, Southwest Sans.
Can we enhance a designer's ability to empower a brand and deliver information clearly and consistently in an increasingly mobile world? The answers may lie, in part, in something that may surprise you -- the typefaces used in devices.
Writer Armin Vit talks about Southwest Airlines' brand refresh introduced last year and highlights the typographic work by Monotype Studio in developing Southwest Sans.Vit's renewed interest in the rebrand is traced to the collection published jointly by Lippincott and Monotype called Brands with Heart, featuring a “palette of typefaces selected for their distinct personalities and idiosyncratic tendencies as well as their ability to convey the humanistic elements of a brand’s personality.”
Typographics is an ambitious two-day typography conference, surrounded by two weeks of workshops and events, planned for this June at The Cooper Union for the Advancement of Science and Art in New York City. Organized by Cooper’s Type@Cooper and the Herb Lubalin Study Center of Design and Typography, the conference provides a platform for designers to share broad perspectives on where typography is today and where it is going. Monotype is excited to be sponsoruing this year's event.
TYPO Days are one-day seminars where professional designers, brand consultants and publishing experts can get an overview of the current state of digital written communication. The subject matter ranges from aesthetic principles and the significance of typographic quality, to brand building, the demands and opportunities of new output devices, and the newest font products, technologies and applications.
The font seminars, with changing programmes and speakers, tour major cities in German-speaking regions. Look for a date near you.
Grafik x Monotype are proud to host this live version of its much-loved magazine feature, Letterform. In this live version of Letterform the theme is fashion and five graphic designers and type experts will take a bite out of the letters that fascinate and inspired them.
This year, AIGA Rhode Island will be putting on the first ever KnowHER Design Talks. This series celebrates and highlights the strong female powerhouses who make up our design industry. Every Thursday throughout the month of March, one female designer will give a presentation on her work and her experiences. On the last Thursday of the month, a panel discussion moderated by Debbie Millman, will be held to discuss women in design.
TYPO Berlin – the annual rendezvous of the international design scene. The international “TYPO Berlin” design conference features presentations from pioneering designers, professors, marketing mavens, academics, artists, journalists and much more. A wide variety of approaches to communication and design will be on display and open to discussion. The TYPO conference provides inspiration, clues you in on experimental endeavours, fosters exchange and is a creative networking playground for both communications professionals and student beginners.
Each TYPO has a topical theme, which the invited guests explore in their own personal ways. It might be trends in society, personal ideas, technical innovations or the effective laws of good design.
Monotype is a proud sponsor of Le Book CONNECTIONS NYC. At CONNECTIONS, an international network of creative talent and decision-makers gather under the LE BOOK label to form a new, living, breathing pulse of what’s going on in the world of trendsetting image-making.
TypeCon is an annual conference presented by the non-profit Society of Typographic Aficionados (SOTA), an international organization dedicated to the promotion, study, and support of typography and related arts. Monotype will be there, will you?
The Brand New Conference is a two-day event organized by UnderConsideration, focusing on the practice of corporate and brand identity — a direct extension of the popular blog, Brand New. Monotype is pleased to be a Presenting Sponsor this year.
Monotype is a proud sponsor of Le Book CONNECTIONS Chicago. At CONNECTIONS, an international network of creative talent and decision-makers gather under the LE BOOK label to form a new, living, breathing pulse of what’s going on in the world of trendsetting image-making.
DesignThinkers, Canada’s largest conference for visual communicators, is a must attend for any informed, forward-thinking creative, communications or marketing professional or team. Join us as we delve into industry trends with visionaries from a range of communications-related disciplines including design, user experience, advertising, branding, consumer engagement, film, social media and entrepreneurship. This is our second year sponsoring this amazing event.