Helvetica® Now is a new chapter in the story of perhaps the best-known typeface of all time. Available in three optical sizes—Micro, Text, and Display—every character in Helvetica Now has been redrawn and refit; with a variety of useful alternates added.
Futura Now Variable, with billions of weights and styles, is different than any Futura ever created. It expands the design range of the family exponentially, while shrinking its digital footprint.Futura Now’s language coverage makes it more useful to more of the planet.
Helvetica® Now Variable builds on the groundbreaking work of 2019’s Helvetica Now release—all of the clarity, simplicity and neutrality of classic Helvetica with everything 21st-century designers need (optical sizing, stylistic alternates, and extended character set).
The Neue Haas Unica™ family is an extended, reimagined version of the Haas Unica® design, a Helvetica® alternative that achieved near mythical status in the type community before it virtually disappeared.
As type designers we can get immersed in an insular typographical bubble at times. It’s easy to forget that our language, the lingo, words and terms that we use to discuss, critique and refine our designs is under the constant pressure of discourse and scrutiny within, often redefining itself.
When it comes to commonly known type categories, you might be able to think of sans, serif, script and maybe slab. Four categories would be simple and easy, but it would also make design boring. Thankfully there are many more categories and subcategories to explore.
Following on from our research into how fonts are used in the beauty and automotive industries, in part three we take a look at ten luxury fashion brands. What is the most fashionable font style? How do these brands use typefaces to stand out from competitors and are there opportunities which are being missed?
For as long as I can remember, I’ve been drawn to strange abstract symbols, marks simplified down from more complex expressions, shapes that look like they might be alphabetical. As a type designer, my day to day is a bubble of black-and-white shapes, lines, stems, curves and bowls, white space and the all-round balance of form.
Read our GDPR strategy guide, articles and FAQ to learn more about the changing privacy landscape and what it means at Monotype. We are well positioned to help our customers adapt to the changing regulations and see it as an opportunity for brands to build even more meaningful engagement with their customers over the long term.
