[Webinar]: The science behind the emotional impact of type.

Topic

Can fonts influence our response to taglines and slogans? Can they encourage us to perceive a company logo in a more positive way? Do they really build trust between brands and consumers?

Monotype partnered with applied neuroscience company Neurons to put our deepest held beliefs to the test to discover if different typefaces really do affect our emotional state. Watch our webinar to hear about the research and learn:

  • how fonts drive experiences, associations and feelings

  • the effectiveness of different typefaces in different situations

  • the subconscious, emotional impact of type