Wedding Whimsy — Marie Boulanger Explores Popularity of Brush Calligraphy Typefaces with The Independent

Why do certain font styles become ubiquitous? In the wedding industry, an approachable brush calligraphy style has quickly become the norm for everything from invitations, to personalized wedding favors like wine glasses and robes, to name cards and banners. 

Read on at The Independent to hear from Marie Boulanger, design team lead at Monotype, about the rise of so-called “wedding fonts,” why they resonate, and how cliches aren’t always a bad thing.