Highlights of SUMMA Branding at Brand Talks Connected.
Pablo Amade, Creative Director for SUMMA Branding, presents his Correos case study at Brand Talks Connected – EMEA on November 18, 2020.
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HIghlights of Correos at Brand Talks Connected.
At Brand Talks Connected – EMEA on November 18, 2020 SUMMA Branding’s Creative Director Pablo Amade and Monotype Senior Type Designer Emilios Theofanous discussed developing a font for Correos, the Spanish postal service.
Key Takeaways
- Sustainability in design means brands must align visual communication with eco-friendly principles and consumer values.
- Trios Bank’s projects achieved a 962 kilo ton CO2 reduction, showing measurable impact of responsible practices.
- For readers, it emphasizes that integrating sustainable design builds trust and drives meaningful environmental change.
Sustainability: a way forward for brands, a challenge for design.
Today, it is a moral imperative that companies and agencies prioritize sustainable, environmentally friendly principles and practices. More and more consumers are demanding that brands act responsibly when it comes to environmental concerns.
Webinar: Type Trends: 2021 and Beyond
Join Charles Nix and Phil Garnham from the Monotype Studio for an in-depth look at the typographic trends that emerged in 2021. After a year like no other, and with an ever-changing future ahead, this was truly an exciting time for the creative industry.
Download Vary Light for free
Vary is a fun Sans Serif that includes classic, modern, and loopy shapes. This desktop-only font is yours to keep and use indefinitely.
Key Takeaways
- A better font licensing strategy protects brands from legal risk and ensures long‑term compliance.
- Kevin Laurino stresses basics like validating ownership, managing 10K+ font libraries, and replacing unclear assets.
- Clear processes and partnerships give creative teams freedom to design while safeguarding brand integrity.
5 tips for building a better font licensing strategy.
Kevin Laurino, Manager of Art & Print Production, Retouching, and Finishing at Netflix, shares some experiences from his career-long relationship with fonts and how to tame the beast that is managing a brand’s font licensing. Here are some tips to help get you started.
Meet the 2020 Beatrice Warde Scholarship recipient: Tatiana López.
Every year, Monotype and the Type Director’s Club (TDC) award the Beatrice Warde Scholarship to a young woman entering the design industry.
Brand Talks Connected: Americas
Brand Talks events bring together the best and brightest minds in design, marketing and branding. Attendees examine the trends impacting their industries and explore real-world strategies from leading brands.
Brand Talks Connected: Americas
Brand Talks events bring together the best and brightest minds in design, marketing and branding. Attendees examine the trends impacting their industries and explore real-world strategies from leading brands.
Brand Talks Connected: EMEA
Brand Talks events bring together the best and brightest minds in design, marketing and branding. Attendees examine the trends impacting their industries and explore real-world strategies from leading brands.