Date / Time: July 8 @ 11 AM EST .
Branding in Sports: Identity Meets Performance
Explore the typography behind iconic sports brands.
Some of the most recognizable identities in the world live in sports.
Join us live for an inside look at how typography shapes iconic sports branding across broadcasts, merchandise, digital campaigns, and fan experiences.
In this session, we’ll explore:
- Typography across fan experiences and global campaigns
- Motion, digital, and sports branding trends
- Localization and consistency across regions
- Creative inspiration and real-world examples
Whether you work across branding, design, marketing, or creative direction, this session will explore how typography helps sports brands create recognition, consistency, and fan connection across every touchpoint.
Fernando Mello
Creative Type Director
Fernando has a broad and varied career dedicated to crafting typefaces that are both inventive and highly functional. A graduate of the MATD program at the University of Reading in the UK, the EcTd course in Antwerp, and Type@Cooper Condensed in New York, he spent several years in the UK designing award-winning typefaces for global clients. He is now based in his hometown of São Paulo, Brazil. His work spans multiple writing systems, including both Latin and non-Latin scripts. With a multidisciplinary background in architecture, design, typography, and illustration, Fernando approaches type design with a keen eye for structure, usability, and creativity.
Jordan Bell
Senior Type Designer
Jordan is a Senior Type Designer and Letterer at Monotype, with a passion for handwriting, type design, and American typographic history. Originally from Texas, he studied at Abilene Christian University before completing the MATD program at the University of Reading in the UK.
Before joining Monotype, Jordan worked at Hoefler&Co., contributing to typefaces including Operator, Inkwell, and Decimal, as well as projects such as Archer, Ringside, and Sentinel Pro.