Watch on demand
Some of the most recognizable identities in the world live in sports.
From jerseys and broadcasts to merchandise, digital campaigns, and fan experiences, typography shapes how sports brands create recognition, energy, and connection across every touchpoint.
In this on-demand session, we explore how typography powers sports branding and helps teams create consistent, recognizable identities across global experiences.
You’ll learn:
- Typography across fan experiences and global campaigns
- Motion, digital, and sports branding trends
- Localization and consistency across regions
- Creative inspiration and real-world examples
Whether you work across branding, design, marketing, or creative direction, this session offers inspiration for building sports identities that connect with audiences and stand out across every platform.
Presenters:
Creative Type Director
Fernando Mello
Fernando has a broad and varied career dedicated to crafting typefaces that are both inventive and highly functional. A graduate of the MATD program at the University of Reading in the UK, the EcTd course in Antwerp, and Type@Cooper Condensed in New York, he spent several years in the UK designing award-winning typefaces for global clients. He is now based in his hometown of São Paulo, Brazil. His work spans multiple writing systems, including both Latin and non-Latin scripts. With a multidisciplinary background in architecture, design, typography, and illustration, Fernando approaches type design with a keen eye for structure, usability, and creativity.
Senior Type Designer
Jordan Bell
Jordan is a Senior Type Designer and Letterer at Monotype, with a passion for handwriting, type design, and American typographic history. Originally from Texas, he studied at Abilene Christian University before completing the MATD program at the University of Reading in the UK.
Before joining Monotype, Jordan worked at Hoefler&Co., contributing to typefaces including Operator, Inkwell, and Decimal, as well as projects such as Archer, Ringside, and Sentinel Pro.