Create universality, without sacrificing consistency.
The Monotype Studio helps tackle one of the biggest branding challenges: creating universality, without sacrificing brand consistency. With the Global Expansion service, we help brands unify written expression across markets, messaging, channels and products.
Expertise for expanding geographies.
The Monotype Studio provides the insights and expertise needed to make the best branding decisions when it comes to expanding into new geographies.
We’ve worked with global brands like Alibaba, H&M, Sony and Tencent to create a type system that enhances the brand’s visual identity. Our experts carefully tailor each typeface to meet market needs, while still providing a consistent customer experience across the world.
The Monotype Studio helps brands expand into new territories without breaking cultural rules or compromising attributes. Our team of global type experts are well versed in the role of typography as it relates to cultural traditions and sensitivities.
Whether it’s an American brand looking to expand to the United Kingdom or China, a major Japanese brand trying to expand into Latin markets, or an existing global brand looking for a more consistent look and feel, experts from the Monotype Studio can help.
Global Expansion services.
What you get with the Global Expansion service.
A global team that can speak to local market nuances, experiences and best practices
Consultation with the Studio to better understand goals, challenges and opportunities in new markets
Report of findings (inconsistencies, type challenges and opportunities)
A proposed plan and timeline of next steps
Chris Tung, Chief Marketing Officer of Alibaba Group