Join our breakout session.
Neuroscience Behind the Emotional Power of Typography.
Designers all know by now that type is a powerful tool that affects how people feel, but how can they improve their graphic design choices with that understanding? Monotype recently partnered with applied neuroscience company Neurons to put their deepest held beliefs to the test and uncover the power of type. Join this session to learn how typeface choice can boost positive consumer response by up to 13%.
You’ll discover these study-based findings and more:
The subconscious, emotional impact of type
How type influences the response to taglines and slogans
Real-world examples of how type drives experiences, associations, and feelings
How to select typefaces that evoke the right feelings