Dive into the findings.

"Hand holding smartphone with green screen displaying 'How we read and write has changed', with denim jeans in background.

The Fonts, Feels, & Reels: Generational Attitudes to Type – 2025 Report explores what type means to each generation, how it’s used, and why it matters to us.

Partnering with survey experts Censuswide, we asked 12,000 people — from Boomers to Gen Z, across six countries — how they post, create, express, and perceive the fonts around them.

Social media creativity is evolving. As we spend more of our personal and working lives online, fonts have become a way to blend in, belong, or stand out. And across generations, respondents are recognizing this shift, seeking out the social media and platforms that give them more choices and creative control.

Download the report today to explore the generational trends driving font habits and needs, how things are changing, and what we need to do to keep up.

Delve into the survey’s themes:

Fonts matter more than ever.
Fonts turn text into expression.
Fonts: The secret ingredient for driving engagement.
More fonts, please.
First impressions start with fonts.

How do various generations perceive and respond to typography?

Explore the ever-evolving Life Cycle of typography.