Shifting consumer expectations have changed the fundamental elements of the modern CMO role to be one that fuses traditional marketing areas of creativity, branding and strategy with growing amounts of data. According to Monotype CMO, Brett Zucker, the most successful brands will use this data-driven marketing approach to better understand customers and uncover what drives, inspires, motivates and engages them.
Michael Beirut, the Pentagram partner who recently led the redesign of the MIT Technology Review, shares lessons on how to revamp a legacy brand at a time of rampant disruption. The biggest update to the publication’s redesign was the implementation of Monotype’s Neue Haas Grotesk as the primary typeface, which Beirut shares was selected with real specificity and confidence.
Presented at TYPO Berlin 2018, FF Meta is a new variable font by Marianna Paszkowska of Monotype, based on the classic sans-serif design by Erik Spiekermann. FF Meta joins Kairos Sans as Monotype-designed variable fonts that allow designers to access, experiment and test this emerging and useful technology.
Monotype released its latest typeface restoration project from the Monotype Studio: Walbaum. The modernized typeface features a serif design that can be used across a wide range of applications, from small caption text to massive display headlines, making it an ideal fit for publishing, advertising and brandings, in both digital and print.
Why typography has won a starring role in the streaming TV age
Intense competition for the attention and loyalty in the ‘peak TV’ generation has reinforced typography’s role as a powerful branding tool, capable of playing a central part in building the identity of a show as well as its marketing, writes Monotype CMO Brett Zucker.
Customers expect amazing experiences. And you’re the one who will make them. Because you are an experience maker—a rock-star marketer or creative professional who knows the power of the experience economy. So, if you want to engage with your customers at a deeper level and create unbelievable experiences, then join us. Become an experience maker.
Within just a few years, dmexco has developed into the most important meeting point for the global digital economy. This is where visitors can conclude direct business deals, make valuable new contacts, and evaluate business ideas. The expo presents all the relevant brands of the digiconomy. The focus is on dialogue — and that certainly pays off.
150 + powerhouse speakers including the biggest brands in youth marketing - Hear directly from a diverse mix of young people and uncover how you can authentically engage them - Leading youth marketers from across brands and agencies share winning marketing strategies; - Dedicated networking time to connect with your peers from across the industry
A day-long conference laser-focused on the unique technologies and consumer demands related to automotive user experience. With multiple panel discussions, OEM keynote speakers, sponsor exhibits and a ceremony for the WardsAuto 10 Best User Experience awards, the event is a must-attend for any automaker, supplier or technology provider whose roles touch this growing and increasingly vital part of vehicle design and production.