With less than one hundred days until U.S. elections, local and national candidates across the country are vying for votes with bold ideas and eye-catching designs. In an election year where a pandemic has curtailed photo ops and cancelled meet-and-greets and rallies, a campaign’s digital presence is the only way to safely connect with voters. As more Americans engage with candidates online, political hopefuls are realizing what design enthusiasts have long understood: a cohesive and impactful visual identity is critical to a successful campaign.
Obsessed Show host Josh Miles interviews Brett Zucker, CMO of Monotype, on how brands can champion creativity to navigate and succeed during and coming out of a crisis. As strengthening the customer experience now remains top of mind in the digital-first era, Zucker reminds listeners that fonts are the most valuable art form from the standpoint of brand recognition. Monotype is helping to meet this industry evolution by championing the power of creativity, and why it matters more than ever before.
A deep dive into the world of type, right from your desk. To schedule, simply choose a topic and choose a date that works for you. We’ll get in touch to sort out the details.
Brand Talks events bring together the brightest minds in design, marketing and branding through a series of short, engaging and inspiring talks. Attendees examine the trends driving their industries, learn real-world branding strategies, connect with like-minded creatives, and gather inspiration to help them create and lead successful brands.
Watch past Brand Talks presentations on our video hub.