Why Inspiration Matters in Retail and Why Retailers Need to be at the Exact Moment of Inspiration
Fashion inspiration is about showcasing clothes and how they make shoppers feel, but exactly how consumers get inspired today has changed. According to a study from Olapic, 45 percent of respondents look at user-generated images for inspiration once a day or more.
Syndicating User- and Influencer-Generated Content Beyond Brand Borders
Jennifer Bakunas provides insight into the new buying journey that is no longer a linear experience. The journey contains many overlapping elements in which consumers engage with brands across a variety of digital and physical touchpoints.
Monotype's next typeface Ambiguity is contentious, confrontational and contrarian
The new Ambiguity typeface is meant to spark conversation and reflection around design traditions. This interview with type director, and designer of Ambiguity, Charles Nix examines the relationship between tradition and our contemporary political climate.
Expanded Monotype Services Help Brands Better Express Themselves
Graphic Design USA
The Monotype Studio has expanded its services to better help brands define, design and express their voices through type. The new offerings range from advising on type aesthetics to designing typefaces, to analyzing the performance and management of type across an enterprise. Per Monotype’s VP of Type, Deb Gonet, the new services leverage the Studio’s 1,000 collective years of experience to enable brands and agencies to take advantage of typographic insights and expertise.