Why typography has won a starring role in the streaming TV age
Intense competition for the attention and loyalty in the ‘peak TV’ generation has reinforced typography’s role as a powerful branding tool, capable of playing a central part in building the identity of a show as well as its marketing, writes Monotype CMO Brett Zucker.
Monotype and Linotype were among the first to popularize monospace typefaces once the typewriter showed up in offices and homes in the latter part of the nineteenth century. Why did these typewriter fonts become popular? Because they evoked a direct, one-on-one communication that had been missing in standard print advertising.
The responsibilities of the modern-day CMO are changing rapidly, thanks to a series of technological, cultural and social trends that are unfolding in today’s business climate, writes Monotype CMO, Brett Zucker. Together with The Future Laboratory, we’ve identified a number of ways that CMOs must adapt for future success.
Gothic or Helvetica? For Brands, Fonts Help Tell a Story
The New York Times
In a crowded marketplace, many mainstream consumer brands—like Southwest Airlines, Remax and Domino’s —have placed a greater focus on fonts as a crucial part of their branding. Steve Matteson, creative type director at Monotype, shares why this is becoming more important to brands as they look to define their identity and connect with consumers.
Within just a few years, dmexco has developed into the most important meeting point for the global digital economy. This is where visitors can conclude direct business deals, make valuable new contacts, and evaluate business ideas. The expo presents all the relevant brands of the digiconomy. The focus is on dialogue — and that certainly pays off.
150 + powerhouse speakers including the biggest brands in youth marketing - Hear directly from a diverse mix of young people and uncover how you can authentically engage them - Leading youth marketers from across brands and agencies share winning marketing strategies; - Dedicated networking time to connect with your peers from across the industry
A day-long conference laser-focused on the unique technologies and consumer demands related to automotive user experience. With multiple panel discussions, OEM keynote speakers, sponsor exhibits and a ceremony for the WardsAuto 10 Best User Experience awards, the event is a must-attend for any automaker, supplier or technology provider whose roles touch this growing and increasingly vital part of vehicle design and production.