Uber's latest rebrand isn't about beauty - it's deeper than that
Monotype's CMO Brett Zucker assesses Uber’s recent rebrand effort, the second in less than three years. In looking at the how the company’s identity has evolved since 2010, Brett poses whether the new look marks a more ‘safety first’ approach with its users.
Since blackletter typefaces predate the invention of European printing, it’s not surprising that it is still popular with calligraphers and letterers today. The history of blackletter stretches back about a thousand years, having originated as handwriting styles in manuscript production. Fast-forward to the 1990s, and manufacturers like FontFont and Linotype were among font makers creating new blackletter fonts and digitizing historical designs.
These are the 397 most inspiring, innovative designs of 2018
Fast Company’s Innovation By Design Awards celebrate trailblazing design in business and a commitment to solving problems as simply and as beautifully as possible. The Tencent Sans typeface from Monotype received Honorable Mention designations in the “General Excellence” and “Graphic Design and Data Visualization” categories of this year’s program.
Here’s why you should crowdsource your programmatic creatives
Coca Cola’s famous “Share a Coke” campaign is a perfect example of how user-generated content (UGC) allows marketers to kick back and relax while customers do their job for them. There are a number of platforms for obtaining and deploying UGC, such as Olapic, which help brands gather product or company mentions on social media so that they can be used in marketing materials.
Make your own excursion to our part of the country. Plan to join us in Two Rivers, Wisconsin from November 2-4, 2018. The Hamilton Wood Type & Printing Museum annual Wayzgoose type conference hosts designers, printers, typographers and letter geeks of all stripes from across the globe. It is a weekend filled with workshops, type talk and great speakers.