Bekaert — Typographic purpose with Interbrand and Monotype

In the highly specialized world of steel production and assembly, a creative approach to brand strategy is uncommon. Bekaert chose to be different. In honor of their 140-plus year history, this manufacturer chose to undergo a brand refresh in order to differentiate, to stand out amongst sameness and create a brand that excels with its unique offer.

In this online webinar exclusive, Monotype’s Phil Garnham will speak to how this creative challenge came to life. He’ll showcase how type played a role in preserving authenticity, while setting this brand up for future success. You’ll also hear from Interbrand’s Eva Olk and Jens Grefen, key collaborators who will speak to the project