It’s all about the journey.
The days of traditional car ownership are waning, and fast. Modern car buyers read reviews, browse inventory, and even negotiate prices before setting foot on the dealership lot, and proceed to schedule service appointments and complete other customer service tasks online post-sale.
In the middle of all that, of course, is the car itself. Technological innovations are rapidly transforming the driving experience to be more digital and automated. Drivers are presented with an array of high-resolution, touchable screens where they carry out basic functions that were formerly controlled by buttons and knobs.
For automotive brands, the question is simple: How does this all fit together? How do I create a seamless experience from that first touchpoint through the life of the car?