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If you want to go fast, go alone; if you want to go far, go together. Accompanying you on your company’s branding journey, this guide is designed to support you as you decide which path to take when it comes to font license acquisition.

What is the difference between a Company Desktop License and a, well, regular Desktop License? When it comes to font licensing, when does it make sense to join the cloud crowd? Let’s (type)face it, making licensing decisions can feel dicey, that is, unless you have a board game-themed infographic guiding you through the process.

Design choices might seem superficial — but clear, engaging brand systems deliver significant impact for small businesses. A strong visual identity can give you an advantage by telling a clear story about your products or services and convincing customers to convert.

Hear Monotype Creative Director Graham Sturt in conversation with Vic Lee, an artist, illustrator, and self-described “ragamuffin.” If you need some creative inspiration or are looking to reinvent your creative practice, this episode’s for you!

This week on Creative Characters, first-time host Doug Wilson chats with Petra Dočekalová, a designer, educator, calligrapher, and sign painter from Prague. Tune in now.