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The art of branding is now a multifaceted discipline. People want to see, hear, and even smell the brands they love, and they expect them to be more dynamic than ever. As companies navigate this huge multimedia landscape, type’s role continues to evolve.

Monotype Imaging Inc. has collaborated with Audiosocket, a pioneer in music licensing and sound innovation, with an AI-mediated exploration of the intersections of sound and typography and the future of “poly sensory” brand experiences.

In this recurring feature in our “Fonts Having a Moment” series, we’ll be exploring cities around the world through the dual lenses of culture and typography, guided by our friends at Monotype and some of our partner foundries.

Typography isn’t just decoration—it’s a force for action and cultural influence. While trends reports can inspire, they risk promoting sameness and superficial design.

Human beings are inherently creative. During our hardest moments, we create art to reflect and to find meaning and connection. Creativity and design help us to make sense of our world by thinking about it in new and different ways.

Many brands have recently opted to ditch their logo in favor of instead highlighting typography in their campaigns. Why? Brands big and small are recognizing that fonts are not just a design element, but actually a defining aspect of their brand identities. 

Introducing Neeraj Gulati: a compassionate futurist, Neeraj is a passionate advocate for universal education, a nature enthusiast, and a curious free thinker.