The ITC Franklin Gothic™ family embodies true American grit: it’s square-jawed and strong-armed, yet soft-spoken. If Bruce Springsteen were a typeface, he would be ITC Franklin Gothic. The family suite of typefaces is large and adaptable – and is as well-suited to web content and small screens, as it is to billboards and hard copy display ads.
The ITC Franklin Gothic is a reimagining of Franklin Gothic, a design that dates back to 1902. It retains the personality and character of the original typeface, with only a slight increase in x-height and character width to distinguish it from the first version. Although newer typeface families such as Helvetica®, Univers® and Frutiger® have the same basic proportions and attributes as Franklin Gothic, the similarity ends there. ITC Franklin Gothic retains all the strength and vitality typical of early American sans serif typefaces.