How Common Fonts Can Enable Digital Scams

Everyone wants to believe they’re too savvy to fall for scams, but from phishing to spoofing, hijacks to deepfakes, today’s scams are faster, smarter, and harder to identify than ever before.

Modern-day scams take advantage of our trust, conveying credibility by mimicking familiar and trusted brand logos, typography, and layouts. And these scams can have real impacts on customer trust. 

Fake invoices, counterfeit PDFs, and cloned webpages all post a risk. When scammers copy or mimic brand typography, fonts can go from essential brand assets to attack vectors. 

What scams should you be prepared for, and how can you secure your font ecosystem to protect your customers? Read more from Charles Nix at the Fast Company Executive Board.