How AI Can Lead to a More Valuable and Creative Advertising Industry

16th December 2025

Thought Leadership

Bright blue notebook on top of a silver laptop, all in a bag's mesh pocket. A piece of paper with text printed is on top. Thin black text: "HUMAN IDEAS HUMAN INPUT" Thick blue text: "HUMAN CREATIVES"

Thought Leadership

16th December 2025

How AI Can Lead to a More Valuable and Creative Advertising Industry

The future of advertising still belongs to human ideas… just with better support.

AI is changing how work gets done, expanding access, accelerating production, and flooding the industry with more content than ever before. But as Bill Connolly, VP of Client Engagement & Growth at Monotype, argues, that only makes creativity more valuable, not less. Learn why in Bill’s guest article at MarTech Series.

Bill Connolly headshot

VP, Client Engagement & Growth, Strategic Accounts

Bill Connolly.

Bill Connolly is a marketing leader, writer, and speaker. He is an author of three books, including most recently, “Mindspace: How to Live a More Creative Life in the Age of Distraction.”