Comfort & Connection: A Countertrend in an Era of Hyper-Efficiency

30th December 2025

Thought Leadership

A phone pictured squished between several white balls. Black background with white text: "comfort & connection Comfort & connection"

Thought Leadership

30th December 2025

Comfort & Connection: A Countertrend in an Era of Hyper-Efficiency

We are living through a period of dramatic technological innovation and change. The impacts are already being felt in how we live and work today. 

Productivity and efficiency are on the rise. But will this lead to more space for creativity and strategic thinking, or increasing pressure to be “always-on”? Amidst these constant changes, how can we find our focus?

To get an idea of where society is headed, it helps to look to the design community. Read more from Bill Connolly at the Rolling Stone Culture Council on the power of comfort and connection.

Bill Connolly headshot

VP, Client Engagement & Growth, Strategic Accounts

Bill Connolly.

Bill Connolly is a marketing leader, writer, and speaker. He is an author of three books, including most recently, “Mindspace: How to Live a More Creative Life in the Age of Distraction.”