精选文章。
现在宣布2019年Type Champions获奖品牌！
Monotype很高兴向大家介绍Type Champions奖项的首届获奖品牌，这是一个新计划，旨在表彰品牌在发展和维护其品牌形象过程中对字体设计创造性、创新性和令人难忘的运用。
作为全球最大的字库公司，你将如何选择自己的字体？
Monotype 的品牌更新需要实现与客户相同的沟通一致性。但是，如果这家字库公司拥有数以万计字体可供选择，并且要为多种产品和服务进行设计，答案又会如何？
Font licensing, simplified.
James Sommerville keynote at Brand Talks Connected.
James Sommerville talks through his career, from Prince Charles and Attik all the way through Coca-Cola, and shares his perspective on design and branding.
House Industries keynote at Brand Talks Connected.
Mark Borden, Editor-in-Chief and Head of Creative Strategy, House Industries, shares his perspective on the critical role of type in branding and culture. Learn more about Brand Talks here.
Creating in the COVID era.
Is it time to rethink how creative work gets done?
We’ve spent a lot of time thinking about the effect the pandemic has had on the collaborative process that drives creative work at companies everywhere. Here are some ideas about where things could be heading.
How design and creativity can help meet this moment.
Perhaps the biggest challenge is not figuring out how to return to whatever “normal” used to look like, but how to let go of the vision we held for the future we thought we’d have.
Font expertise from the Monotype Studio.
Typography terms and definitions.
From alternates to X-height, this list of typography terms and definitions covers just about everything you’d want to know about fonts and typography.
What are font superfamilies and why do we need them?
Font superfamilies are vast collections of type that can meet a multitude of needs without compromising on consistency. But what defines a superfamily, exactly?
What’s in a letterform?
A letter is more than the sum of its parts, but sometimes it helps to know what those parts are called. And it may not surprise you to learn that in a field as meticulous as typography, every little piece of a letter has a name.
购买字体授权的风险
品牌的发展并不总是顺利的。所谓的品牌成长是由一系列成功与失败，以及不断的适应与改变组成的。品牌在发展，其视觉标识和字体策略也在发展。品牌获取字体授权往往和其发展是同时进行的，增加字重、大小、web字体和其他各种授权，甚至随着需求的变化以及新用例的产生而需要新字体的授权。
字体助力Denso车载用户界面
作为全球领先的零部件供应商，Denso为从韩国到美国的汽车品牌提供零部件支持。为了让汽车仪表盘的屏幕清晰易读，Denso将Monotype的嵌入式技术和定制字体结合起来，用于屏幕显示。
车载字体
快速获取信息比时速 60 英里重要得多！车用字体必须具有视觉吸引力和品牌一致性，同时还要一目了然，清晰易读。本文展示了一系列可以轻松阅读的字体，这些字体还能够帮助驾驶员在行驶过程中保持注意力。
适合AR/VR的字体
在增强现实（AR）与虚拟现实（VR）中使用文本面临着新的设计挑战，这些挑战几乎与其他任何现有的媒介截然不同。Monotype的字体创意总监Steve Matteson筛选了可辨识度高，风格多样的字体，为AR / VR游戏、应用程序或者用户界面提供了可信赖的选择。