精选文章。
现在宣布2019年Type Champions获奖品牌！
Monotype很高兴向大家介绍Type Champions奖项的首届获奖品牌，这是一个新计划，旨在表彰品牌在发展和维护其品牌形象过程中对字体设计创造性、创新性和令人难忘的运用。
作为全球最大的字库公司，你将如何选择自己的字体？
Monotype 的品牌更新需要实现与客户相同的沟通一致性。但是，如果这家字库公司拥有数以万计字体可供选择，并且要为多种产品和服务进行设计，答案又会如何？
Font licensing, simplified.
James Sommerville keynote at Brand Talks Connected.
James Sommerville talks through his career, from Prince Charles and Attik all the way through Coca-Cola, and shares his perspective on design and branding.
House Industries keynote at Brand Talks Connected.
Mark Borden, Editor-in-Chief and Head of Creative Strategy, House Industries, shares his perspective on the critical role of type in branding and culture. Learn more about Brand Talks here.
Creating in the COVID era.
Is it time to rethink how creative work gets done?
We’ve spent a lot of time thinking about the effect the pandemic has had on the collaborative process that drives creative work at companies everywhere. Here are some ideas about where things could be heading.
Creative Characters Ep. 20. Adam Weiler.
In this week’s episode, Monotype Type Director, Terrance Weinzierl has an inspiring conversation with designer, educator, and design thinker, Adam Weiler, who currently leads the social innovation program at Steelcase, a furniture company founded in Grand Rapids, Michigan.
Font expertise from the Monotype Studio.
Typography terms and definitions.
From alternates to X-height, this list of typography terms and definitions covers just about everything you’d want to know about fonts and typography.
What are font superfamilies and why do we need them?
Font superfamilies are vast collections of type that can meet a multitude of needs without compromising on consistency. But what defines a superfamily, exactly?
What’s in a letterform?
A letter is more than the sum of its parts, but sometimes it helps to know what those parts are called. And it may not surprise you to learn that in a field as meticulous as typography, every little piece of a letter has a name.
认识 Sagrantino
Sagrantino 是一款字母之间不连接的手写体，其根源可追溯到手绘的字母造型，以及笔和纸之间的联系。Sagrantino 名称来自于以意大利的葡萄酒，大胆而富有风味，同时体现了自由和流动的感觉。它奇特的字符在更大的字号下更加出彩——使它成为标题、海报或任何需要真正表达观点的地方的完美字体。字体家族可作为 OpenType Pro 字体使用，并具有支持大多数中欧和许多东欧语言的扩展字符集。
What’s behind the rise of ‘quirky’ serifs?
Sans serifs have long dominated the world of corporate branding, but some companies are going for a different look: Fun, funky serifs. What’s behind the change?
认识 FS Rosa
衬线字体有时被视作严肃的知识分子形象，相比与之对应的漫不经心的无衬线字体，是一个更显忧郁的姐妹。但是 FS Rosa 打破了成见，它将经典优雅的衬线与温暖轻松的个性相结合，创造了圆润的字母造型和曲线。
为 Rocket Mortgage 建立独特的品牌资产。
Monotype 为美国最大的抵押贷款机构 Rocket Mortgage 设计了一套品牌定制字体，用于其品牌的现代化，并为公司在整个客户旅程中提供统一性。
用于游戏的字体
游戏中的字体扮演着主观的角色，帮助传达游戏主题和氛围，同时塑造人们对游戏内容的期望。还有一项更实用的工作，就是在任何类型的屏幕上用多种语言快速、清晰地传达信息，这样就不会有人掉以轻心或陷入困境。